Deskripsi Lengkap
| Sumber Pengatalogan : | LibUI ind rda |
| ISBN : | 9786027596177 |
| Tipe Konten : | text (rdacontent) |
| Tipe Media : | unmediated (rdamedia) |
| Tipe Carrier : | volume (rdacarrier) |
| Edisi : | |
| Deskripsi Fisik : | xv, 241 pages ; 21 cm |
| Catatan Bibliografi : | |
| Catatan Seri : | |
| Catatan Umum : | Judul asli : Inside Coca-Cola : a CEO's life story of building the world's most popular brand |
| Catatan Versi Asli : | |
| Lembaga Pemilik : | Universitas Indonesia |
| Lokasi : | Perpustakaan UI, Lantai 2 |
- Ketersediaan
- File Digital: 0
- Ulasan
- Sampul
- Abstrak
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| 338.76 NEV i | 01-14-30793 | TERSEDIA |
| 338.76 NEV i | 01-14-30792 | TERSEDIA |
| 338.76 NEV i | 01-14-30791 | TERSEDIA |
| Tidak ada ulasan pada koleksi ini: 20393311 |
Abstrak
Summary
A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.
Contents
From Ulster to Africa -- In Johannesburg: my global career is launched -- Conquering Pepsi in the Philippines -- Stagnation in West Germany -- The Wall falls -- Going back to India -- At the helm of Coca-Cola -- Connected capitalism.