Inside coca-cola : cerita kehidupan seorang CEO dalam membangun brand planning terkemuka di dunia
Neville Isdell, David Beasley; penerjemah, Daniel P. Purba (Erlangga , 2011)
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SummaryA former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.ContentsFrom Ulster to Africa -- In Johannesburg: my global career is launched -- Conquering Pepsi in the Philippines -- Stagnation in West Germany -- The Wall falls -- Going back to India -- At the helm of Coca-Cola -- Connected capitalism. |
No. Panggil : | 338.76 NEV i |
Entri utama-Nama orang : | |
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Subjek : | |
Penerbitan : | Jakarta : Erlangga , 2011 |
Sumber Pengatalogan: | LibUI ind rda |
ISBN: | 9786027596177 |
Tipe Konten: | text |
Tipe Media: | unmediated |
Tipe Carrier: | volume |
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Catatan Umum: | Judul asli : Inside Coca-Cola : a CEO's life story of building the world's most popular brand |
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Deskripsi Fisik: | xv, 241 pages ; 21 cm |
Lembaga Pemilik: | Universitas Indonesia |
Lokasi: | Perpustakaan UI, Lantai 2 |
No. Panggil | No. Barkod | Ketersediaan |
---|---|---|
338.76 NEV i | 01-14-30793 | TERSEDIA |
338.76 NEV i | 01-14-30792 | TERSEDIA |
338.76 NEV i | 01-14-30791 | TERSEDIA |
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