Emerging trends, threats, and opportunities in international marketing : what executives need to know
by Michael R. Gzinkota, Ilkka A. Ronkainen, Masaaki Korabe (Business expert , 2010)
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| The context of international business has evolved over the years and has always reflected the climate of the time. Three major changes that have taken place in the last decade or so should be noted. First, the landscape of the global economy changed drastically in the last decade or so. Second, the explosive growth of information technology tools, including the Internet and electronic commerce (e-commerce), has had a significant effect on the way we do business internationally. Third, it is an underlying human tendency to desire to be different when there are economic and political forces of convergence (often referred to as globalization). |
| No. Panggil : | 382.6 CZI e |
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| Penerbitan : | Monroe, N.Y: Business expert , 2010 |
| Sumber Pengatalogan: | LibUI eng rda |
| ISBN: | 9781606490358 |
| Tipe Konten: | text |
| Tipe Media: | unmediated |
| Tipe Carrier: | volume |
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| Deskripsi Fisik: | xi, 378 pages ; 24 cm |
| Lembaga Pemilik: | Universitas Indonesia |
| Lokasi: | Perpustakaan UI, Lantai 2 |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| 382.6 CZI e | 01-15-00985 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20395072 |
