Deskripsi Lengkap
| Sumber Pengatalogan : | |
| ISBN : | 9781844801213 |
| Tipe Konten : | |
| Tipe Media : | |
| Tipe Carrier : | |
| Edisi : | |
| Deskripsi Fisik : | xxii, 467 p. : ill. ; 28 cm. |
| Catatan Bibliografi : | |
| Catatan Seri : | |
| Catatan Umum : | Includes bibliographical references and index |
| Catatan Versi Asli : | |
| Lembaga Pemilik : | Universitas Indonesia |
| Lokasi : | Perpustakaan UI, Lantai 2 |
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| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| 658.8 EGA m | 01-16-02883 | TERSEDIA |
| 658.8 EGA m | 01-15-09158 | TERSEDIA |
| Tidak ada ulasan pada koleksi ini: 20395485 |
Abstrak
Covers the various aspects of modern Marketing Communications, including 'Communications Theory', 'Advertising', 'Sales Promotion', 'Planning', 'Research' and 'Public Relations', 'Internal Marketing', 'Ethical Marketing' and the 'Regulatory Environment'.