Marketing communications / John Egan
Egan, John, 1952-;
(Thomson Learning,, 2007)
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| Covers the various aspects of modern Marketing Communications, including 'Communications Theory', 'Advertising', 'Sales Promotion', 'Planning', 'Research' and 'Public Relations', 'Internal Marketing', 'Ethical Marketing' and the 'Regulatory Environment'. |
| No. Panggil : | 658.8 EGA m |
| Entri utama-Nama orang : | |
| Subjek : | |
| Penerbitan : | London : Thomson Learning,, 2007 |
| Sumber Pengatalogan: | |
| ISBN: | 9781844801213 |
| Tipe Konten: | |
| Tipe Media: | |
| Tipe Carrier: | |
| Edisi: | [] |
| Catatan Seri: | |
| Catatan Umum: | Includes bibliographical references and index |
| Catatan Versi Asli: | |
| Deskripsi Fisik: | xxii, 467 p. : ill. ; 28 cm. |
| Lembaga Pemilik: | Universitas Indonesia |
| Lokasi: | Perpustakaan UI, Lantai 2 |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| 658.8 EGA m | 01-16-02883 | TERSEDIA |
| 658.8 EGA m | 01-15-09158 | TERSEDIA |
| Ulasan: |
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