Loveworks: haw the world top marketers make emotional connection to win in the marketplace
Brian Sheehan, author; Kevin Roberts, contributor (PowerHouse Books, 2013)
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| Loveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks theory to create and sustain emotional connections with consumers.ContentsForeword / by Kevin RobertsIntroductionCase stories. Lovemarks ; Xploring ; People power ; Tribes ; Virality ; Rallying cries ; More than a brand ; Forging relationships ; Body language ; Teasing the senses ; Blood relationsConclusion.Notes |
| No. Panggil : | 659.104 2 SHE l (1) |
| Entri utama-Nama orang : | |
| Entri tambahan-Nama orang : | |
| Subjek : | |
| Penerbitan : | New York: PowerHouse Books, 2013 |
| Sumber Pengatalogan: | LibUI eng rda |
| ISBN: | [9781576876404] |
| Tipe Konten: | text |
| Tipe Media: | unmediated |
| Tipe Carrier: | volume |
| Edisi: | [] |
| Catatan Seri: | |
| Catatan Umum: | Includes bibliographical references and index |
| Catatan Versi Asli: | |
| Deskripsi Fisik: | 192 pages : illustration ; 25 cm |
| Lembaga Pemilik: | Universitas Indonesia |
| Lokasi: | Perpustakaan UI, Lantai 2 |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| 659.104 2 SHE l (1) | 01-15-01604 | TERSEDIA |
| 659.104 2 SHE l (1) | 01-15-01605 | TERSEDIA |
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