Deskripsi Lengkap
| Sumber Pengatalogan : | LibUI eng rda |
| ISBN : | [9781576876404;9781576876404] |
| Tipe Konten : | text (rdacontent) |
| Tipe Media : | unmediated (rdamedia) |
| Tipe Carrier : | volume (rdacarrier) |
| Edisi : | [;, ] |
| Deskripsi Fisik : | 192 pages : illustration ; 25 cm |
| Catatan Bibliografi : | pages 187-188 |
| Catatan Seri : | |
| Catatan Umum : | Includes bibliographical references and index |
| Catatan Versi Asli : | |
| Lembaga Pemilik : | Universitas Indonesia |
| Lokasi : | Perpustakaan UI, Lantai 2 |
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- File Digital: 0
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| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| [659.104 2 SHE l (1);659.104 2 SHE l (2), 659.104 2 SHE l (2)] | 01-15-01604 | TERSEDIA |
| [659.104 2 SHE l (1);659.104 2 SHE l (2), 659.104 2 SHE l (2)] | 01-15-01605 | TERSEDIA |
| Tidak ada ulasan pada koleksi ini: 20396334 |
Abstrak
Loveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks theory to create and sustain emotional connections with consumers.
Contents
Foreword /? by Kevin Roberts
Introduction
Case stories. Lovemarks ; Xploring ; People power ; Tribes ; Virality ; Rallying cries ; More than a brand ; Forging relationships ; Body language ; Teasing the senses ; Blood relations
Conclusion.
Notes