Full Description
| Buku Teks SO |
| Call Number | |
| Title | Loveworks: haw the world top marketers make emotional connection to win in the marketplace |
| Author | Sheehan, Brian, author |
| Joint Author | Roberts, Kevin, Contributor |
| Publisher | New York: PowerHouse Books, 2013 |
| Subject | Marketing Advertising Branding (marketing) |
| Location | Perpustakaan UI, Lantai 2 |
| Concise Text |
- Availability
- Digital Files: 0
- Review
- Cover
- Abstract
| Call Number | Barcode Number | Availability |
|---|---|---|
| [659.104 2 SHE l (1);659.104 2 SHE l (2), 659.104 2 SHE l (2)] | 01-15-01604 | TERSEDIA |
| [659.104 2 SHE l (1);659.104 2 SHE l (2), 659.104 2 SHE l (2)] | 01-15-01605 | TERSEDIA |
| No review available for this collection: 20396334 |
Abstract
Loveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks theory to create and sustain emotional connections with consumers.
Contents
Foreword /? by Kevin Roberts
Introduction
Case stories. Lovemarks ; Xploring ; People power ; Tribes ; Virality ; Rallying cries ; More than a brand ; Forging relationships ; Body language ; Teasing the senses ; Blood relations
Conclusion.
Notes