:: eBooks :: Kembali

eBooks :: Kembali

Developing international strategies: going and being international for medium-sized companies

Rudolf Grunig, Dirk Morschett ([Springer, Springer], 2012)

 Abstrak

[The internationalization of the human society and mainly of the economy will continue. It will create threats but also big opportunities to most companies. This is where the book makes its contribution, putting forward suggestions for medium-sized companies to become a winner of internationalization. After a comprehensive introduction to internationalization and to strategic planning, concrete recommendations are made. The book first looks at going international for new markets. Then it shows how to develop an internationalization strategy for production and sourcing. Finally strategic planning in an international company is explained. , The internationalization of the human society and mainly of the economy will continue. It will create threats but also big opportunities to most companies. This is where the book makes its contribution, putting forward suggestions for medium-sized companies to become a winner of internationalization. After a comprehensive introduction to internationalization and to strategic planning, concrete recommendations are made. The book first looks at going international for new markets. Then it shows how to develop an internationalization strategy for production and sourcing. Finally strategic planning in an international company is explained. ]

 File Digital: 1

Shelf
 Developing International Strategies.pdf :: Unduh

LOGIN required

 Metadata

No. Panggil : e20396658
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Subjek :
Penerbitan : Berlin: [Springer, Springer], 2012
Sumber Pengatalogan: LibUI eng rda
Tipe Konten: text
Tipe Media: computer
Tipe Pembawa: online resource
Deskripsi Fisik: xxiv, 368 pages : illustration
Tautan: http://link.springer.com/book/10.1007%2F978-1-4614-1442-1
Lembaga Pemilik:
Lokasi:
  • Ketersediaan
  • Ulasan
No. Panggil No. Barkod Ketersediaan
e20396658 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20396658