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Internationalisation and mode switching: performance, strategy and timing

Uwe Sachse ([gabler Verlag, ], 2012)

 Abstrak

Managing an international operation is seen by many as one of the most challenging activities in an enterprise. Uwe Sachse offers substantial answers to the question of how companies behave after they have entered a particular foreign market. The results of the empirical study show that the mode switch is an important option for improving performance in foreign markets. Uwe Sachse shows that, over the duration of foreign business activity, companies pursue characteristic internationalisation pathways through their choice of mode.;

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 Metadata

No. Panggil : e20397116
Entri utama-Nama orang :
Subjek :
Penerbitan : Heidelberg : [gabler Verlag, ], 2012
Sumber Pengatalogan: LibUI eng rda
Tipe Konten: text
Tipe Media: computer
Tipe Pembawa: online resource
Deskripsi Fisik: xxii, 418 pages : illustration
Tautan: http://link.springer.com/book/10.1007%2F978-3-8349-6942-2
Lembaga Pemilik:
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