Deskripsi Lengkap
| Sumber Pengatalogan : | LibUI eng rda |
| ISBN : | 9781849803021 |
| Tipe Konten : | text (rdacontent) |
| Tipe Media : | unmediated (rdamedia) |
| Tipe Carrier : | volume (rdacarrier) |
| Edisi : | second edition |
| Deskripsi Fisik : | xv, 417 pages : illustration ; 24 cm |
| Catatan Bibliografi : | Bibliographies in each chapter |
| Catatan Seri : | |
| Catatan Umum : | Previous ed.: 2003. "Papers from the International marketing theory conference held on 17-19 June 2010 at the University of Connecticut" --pref. Includes bibliographical references and index. |
| Catatan Versi Asli : | |
| Lembaga Pemilik : | Universitas Indonesia |
| Lokasi : | Perpustakaan UI, Lantai 2 |
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| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| 658.84 HAN | 01-15-02080 | TERSEDIA |
| Tidak ada ulasan pada koleksi ini: 20397955 |
Abstrak
Presenting the challenges and opportunitites ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing.