Handbook of research in international marketing
Subhash C. Jain, David A. Griffith, editor (Edward Elgar, 2011)
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Presenting the challenges and opportunitites ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. |
No. Panggil : | 658.84 HAN |
Entri tambahan-Nama orang : | |
Subjek : | |
Penerbitan : | Cheltenham, U.K. ; Northampton, Mass.: Edward Elgar, 2011 |
Sumber Pengatalogan: | LibUI eng rda |
ISBN: | 9781849803021 |
Tipe Konten: | text |
Tipe Media: | unmediated |
Tipe Carrier: | volume |
Edisi: | second edition |
Catatan Seri: | |
Catatan Umum: | Previous ed.: 2003. "Papers from the International marketing theory conference held on 17-19 June 2010 at the University of Connecticut" --pref. Includes bibliographical references and index. |
Catatan Versi Asli: | |
Deskripsi Fisik: | xv, 417 pages : illustration ; 24 cm |
Lembaga Pemilik: | Universitas Indonesia |
Lokasi: | Perpustakaan UI, Lantai 2 |
No. Panggil | No. Barkod | Ketersediaan |
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658.84 HAN | 01-15-02080 | TERSEDIA |
Ulasan: |
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