The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
by Pete S. Barry (Thames and Hudson, 2014)
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| Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and ideas -- TV -- Ambient -- Interactive -- Copy -- Radio -- Integrated -- Execution -- Presenting and selling your work -- The student book -- Conclusio |
| No. Panggil : | 659.1 BAR a |
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| Penerbitan : | London: Thames and Hudson, 2014 |
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| ISBN: | 9780500516232 |
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| Edisi: | Second edition |
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| Deskripsi Fisik: | 295 pages : illustration ; 28 cm |
| Lembaga Pemilik: | Universitas Indonesia |
| Lokasi: | Perpustakaan UI, lantai 2. |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| 659.1 BAR a | 01-15-02581 | TERSEDIA |
| 659.1 BAR a | 01-15-02582 | TERSEDIA |
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