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Buku Teks :: Kembali

Marketing your library: tips and tools that work

Carol Smallwood, Vera Gubnitskaia, Kerol Harrod, editors (McFarland and Company, 2012)

 Abstrak

"In the current economic climate, most librarians recognize the critical importance of marketing as a means of self-preservation, largely accepting that the future of libraries requires marketing in order to increase library use and public perceptions of worth. This anthology offers practical insight on marketing techniques specifically designed for libraries"--Provided by publisher.

 Metadata

No. Panggil : 021.7 MAR (1);021.7 MAR (2)
Entri tambahan-Nama orang :
Subjek :
Penerbitan : Jefferson, North Carolina : McFarland and Company, 2012
Sumber Pengatalogan: LibUI eng rda
ISBN: [9780786465439 (softcover : acid-free paper);9780786465439]
Tipe Konten: text
Tipe Media: unmediated
Tipe Carrier: volume
Edisi: [;]
Catatan Seri:
Catatan Umum: Includes bibliographical references and index
Catatan Versi Asli:
Deskripsi Fisik: ix, 221 pages : illustration ; 26 cm
Lembaga Pemilik: Universitas Indonesia
Lokasi: Perpustakaan UI, Lantai 2
  • Ketersediaan
  • Ulasan
No. Panggil No. Barkod Ketersediaan
021.7 MAR (1);021.7 MAR (2) 01-15-02766 TERSEDIA
021.7 MAR (1);021.7 MAR (2) 01-15-02967 TERSEDIA
Ulasan:
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