Marketing your library: tips and tools that work
Carol Smallwood, Vera Gubnitskaia, Kerol Harrod, editors (McFarland and Company, 2012)
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"In the current economic climate, most librarians recognize the critical importance of marketing as a means of self-preservation, largely accepting that the future of libraries requires marketing in order to increase library use and public perceptions of worth. This anthology offers practical insight on marketing techniques specifically designed for libraries"--Provided by publisher. |
No. Panggil : | 021.7 MAR (1);021.7 MAR (2) |
Entri tambahan-Nama orang : | |
Subjek : | |
Penerbitan : | Jefferson, North Carolina : McFarland and Company, 2012 |
Sumber Pengatalogan: | LibUI eng rda |
ISBN: | [9780786465439 (softcover : acid-free paper);9780786465439] |
Tipe Konten: | text |
Tipe Media: | unmediated |
Tipe Carrier: | volume |
Edisi: | [;] |
Catatan Seri: | |
Catatan Umum: | Includes bibliographical references and index |
Catatan Versi Asli: | |
Deskripsi Fisik: | ix, 221 pages : illustration ; 26 cm |
Lembaga Pemilik: | Universitas Indonesia |
Lokasi: | Perpustakaan UI, Lantai 2 |
No. Panggil | No. Barkod | Ketersediaan |
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021.7 MAR (1);021.7 MAR (2) | 01-15-02766 | TERSEDIA |
021.7 MAR (1);021.7 MAR (2) | 01-15-02967 | TERSEDIA |
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