Full Description
| Buku Teks SO |
| Call Number | |
| Title | Handbook of marketing strategy |
| Author | |
| Joint Author | Shankar, Venkatesh, editor; Carpenter, Gregory S. |
| Publisher | Northampton: Edward Elgar, 2012 |
| Subject | Marketing -- Management Strategy planning |
| Location | Perpustakaan UI, Lantai 2 |
| Concise Text |
- Availability
- Digital Files: 0
- Review
- Cover
- Abstract
| Call Number | Barcode Number | Availability |
|---|---|---|
| 658.802 HAN | 01-15-03069 | TERSEDIA |
| No review available for this collection: 20398510 |
Abstract
This authoritative, comprehensive, and accessible 'go-to' volume by leading global experts provides a broad overview of marketing strategy issues and questions.