Consumer behaviour : an Asia Pacific approach
by Roger Blackwell ... [et al.] (Cengage Learning Asia, 2006)
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| Summary:Applies behavioural science concepts to the understanding of the activities of individuals in the marketplace. It contains diverse and balanced coverage of consumer behaviour research in theory and application |
| No. Panggil : | 658.834 2 CON |
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| Penerbitan : | Singapore: Cengage Learning Asia, 2006 |
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| ISBN: | 9780170129770 |
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| Deskripsi Fisik: | xxv, 536 p. : ill. ; 30 cm. |
| Lembaga Pemilik: | Universitas Indonesia |
| Lokasi: | Perpustakaan UI, Lantai 2 |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| 658.834 2 CON | 01-15-03398 | TERSEDIA |
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| Tidak ada ulasan pada koleksi ini: 20398650 |
