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Buku Teks :: Kembali

Handbook of marketing and finance

Shanker Ganesan, editor (Edward Elgar, 2012)

 Abstrak

This Handbook relates marketing actions to various types of risk and return metrics that are typically used in the domain of finance.
Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The need to demonstrate this importance has also become clear. Top managers are constantly challenging marketers to document marketing's contribution to the bottom-line and link marketing investments and assets to metrics that matter to them. This Handbook relates marketing actions to various types of risk and return metrics that are typically used in the domain of finance. It provides current knowledge of this marketing-finance interface in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area

 Metadata

No. Panggil : 658.8 HAN
Entri tambahan-Nama orang :
Subjek :
Penerbitan : Cheltenham, UK : Edward Elgar, 2012
Sumber Pengatalogan: LibUI eng rda
ISBN: 9781849802727
Tipe Konten: text
Tipe Media: unmediated
Tipe Carrier: volume
Edisi:
Catatan Seri:
Catatan Umum:
Catatan Versi Asli:
Deskripsi Fisik: x, 322 pages : illustration ; 24 cm
Lembaga Pemilik: Universitas Indonesia
Lokasi: Perpustakaan UI, Lantai 2
  • Ketersediaan
  • Ulasan
No. Panggil No. Barkod Ketersediaan
658.8 HAN 01-14-28479 TERSEDIA
Ulasan:
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