Handbook of marketing and finance
Shanker Ganesan, editor (Edward Elgar, 2012)
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| This Handbook relates marketing actions to various types of risk and return metrics that are typically used in the domain of finance.Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The need to demonstrate this importance has also become clear. Top managers are constantly challenging marketers to document marketing's contribution to the bottom-line and link marketing investments and assets to metrics that matter to them. This Handbook relates marketing actions to various types of risk and return metrics that are typically used in the domain of finance. It provides current knowledge of this marketing-finance interface in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area |
| No. Panggil : | 658.8 HAN |
| Entri tambahan-Nama orang : | |
| Subjek : | |
| Penerbitan : | Cheltenham, UK : Edward Elgar, 2012 |
| Sumber Pengatalogan: | LibUI eng rda |
| ISBN: | 9781849802727 |
| Tipe Konten: | text |
| Tipe Media: | unmediated |
| Tipe Carrier: | volume |
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| Catatan Seri: | |
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| Catatan Versi Asli: | |
| Deskripsi Fisik: | x, 322 pages : illustration ; 24 cm |
| Lembaga Pemilik: | Universitas Indonesia |
| Lokasi: | Perpustakaan UI, Lantai 2 |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| 658.8 HAN | 01-14-28479 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20398818 |
