Principles of marketing
by Philip Kotler, Gary Armstrong (Pearson, 2014)
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| Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. New coverage in every chapter of this edition shows how companies and consumers are dealing with marketing and today's uncertain economy. Starting with a major new section in Chapter 1 and continuing with new sections, discussions, and examples integrated throughout the text, this edition shows how marketers must focus on creating customer value and sharpen their value propositions to serve the needs of today's more frugal consumers. |
| No. Panggil : | 658.8 KOT p |
| Entri utama-Nama orang : | |
| Entri tambahan-Nama orang : | |
| Subjek : | |
| Penerbitan : | Boston: Pearson, 2014 |
| Sumber Pengatalogan: | LibUI ind rda |
| ISBN: | 9780273786993 |
| Tipe Konten: | text |
| Tipe Media: | unmediated |
| Tipe Carrier: | volume |
| Edisi: | Fifteenth |
| Catatan Seri: | |
| Catatan Umum: | "Authorised adaptation from the United States edition, entitled Principles of marketing, 15th edition, by Philip Kotler and Gary Armstrong, published by Pearson Education ©2014"--Title page verso. "Pearson international edition"--Back cover. Includes bibliographical references and indexes. |
| Catatan Versi Asli: | |
| Deskripsi Fisik: | 716 pages : illustration ; 27 cm |
| Lembaga Pemilik: | Universitas Indonesia |
| Lokasi: | Perpustakaan UI, Lantai 2 |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| 658.8 KOT p | 01-15-01153 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20401185 |
