[ABSTRAK Sengketa pelanggaran merek dalam dunia perdagangan tidak terlepas dari adanyaitikad buruk dari pelaku usaha untuk memenangkan persaingan yang kadangkaladilakukan secara tidak jujur/ tidak fair. Salah satu tindakan tersebut adalahtindakan passing off. Indonesia yang menganut sistem first to file (adanyakeharusan mendaftarkan merek untuk memperoleh perlindungan) sebagai sistemperlindungan merek, pada dasarnya tidak mengenal konsep passing off, karenapassing off adalah bentuk perlindungan hukum bagi merek yang tidak terdaftar/unregistered trademarks. Perkembangan teknologi menyebabkan merek jugamengalami perkembangan dengan munculnya non-traditional trademark sepertimerek suara, hologram, tiga dimensi, aroma dan sebagainya yang walaupun belumdiatur dalam Undang-Undang Nomor 15 Tahun 2001 tentang Merek namun telahdiakomodasi dalam Singapore Treaty on The Law of Trademarks. Tesis inibertujuan menganalisis hal yang menarik dari Singapore Treaty apabila dikaitkandengan bentuk perlindungan hukum merek dan konsep pendaftaran merek diIndonesia serta menganalisis perlu/ tidaknya Indonesia melakukan ratifikasiterhadap Singapore Treaty untuk mengembangkan konsep perlindungan hukummerek di Indonesia. Penelitian yang akan digunakan peneliti adalah bersifateksploratif dan deskriptif, dengan pendekatan kualitatif. Metode yang penelitigunakan adalah metode penelitian hukum normatif dengan pendekatankonseptual. Hasil penelitian menunjukkan bahwa ratifikasi Singapore Treatyrelevan dilakukan Indonesia bagi perkembangan hukum merek nasional. Adapunhasil ratifikasi sebaiknya dapat diakomodasi dalam Rancangan Undang-Undangtentang Merek. ABSTRACT Trademark infringement dispute in world trade cannot be separated from bad faithof entrepreneurs to win the competition which is sometimes done dishonestly/unfair. One of such action is the act of passing off. Indonesia, which adopts a firstto file system (registration is a must to gain protection of trademarks) as atrademark protection system, basically does not recognize the concept of passingoff, because passing off is a common law tort which can be used to enforceunregistered trademark rights. Technological developments lead to the developingof trademarks with the emergence of non-traditional trademarks such as soundtrademarks, holograms trademarks, three-dimensional trademarks, scenttrademarks, etc. Although haven?t been regulated by Law Number 15 Year 2001concerning Marks, those trademarks have been accommodated in SingaporeTreaty on the Law of Trademarks. This thesis aims to analyze the interesting caseof the Singapore Treaty in associated with a form of legal protection of thetrademarks and the concept of a trademark registration in Indonesia as well as toanalyze the needs of Indonesia to ratify Singapore Treaty for development of theconcept regarding trademarks protection in Indonesia. This research characters areexploratory and descriptive. Qualitative approach is used by researcher withnormative legal research methods and conceptual approach. The results shows thatthe ratification of the Singapore Treaty is relevant to be implemented in order todevelop Indonesia trademarks law. The results of the ratification should be able tobe accommodated in the Draft Law on Marks.;Trademark infringement dispute in world trade cannot be separated from bad faithof entrepreneurs to win the competition which is sometimes done dishonestly/unfair. One of such action is the act of passing off. Indonesia, which adopts a firstto file system (registration is a must to gain protection of trademarks) as atrademark protection system, basically does not recognize the concept of passingoff, because passing off is a common law tort which can be used to enforceunregistered trademark rights. Technological developments lead to the developingof trademarks with the emergence of non-traditional trademarks such as soundtrademarks, holograms trademarks, three-dimensional trademarks, scenttrademarks, etc. Although haven?t been regulated by Law Number 15 Year 2001concerning Marks, those trademarks have been accommodated in SingaporeTreaty on the Law of Trademarks. This thesis aims to analyze the interesting caseof the Singapore Treaty in associated with a form of legal protection of thetrademarks and the concept of a trademark registration in Indonesia as well as toanalyze the needs of Indonesia to ratify Singapore Treaty for development of theconcept regarding trademarks protection in Indonesia. This research characters areexploratory and descriptive. Qualitative approach is used by researcher withnormative legal research methods and conceptual approach. The results shows thatthe ratification of the Singapore Treaty is relevant to be implemented in order todevelop Indonesia trademarks law. The results of the ratification should be able tobe accommodated in the Draft Law on Marks., Trademark infringement dispute in world trade cannot be separated from bad faithof entrepreneurs to win the competition which is sometimes done dishonestly/unfair. One of such action is the act of passing off. Indonesia, which adopts a firstto file system (registration is a must to gain protection of trademarks) as atrademark protection system, basically does not recognize the concept of passingoff, because passing off is a common law tort which can be used to enforceunregistered trademark rights. Technological developments lead to the developingof trademarks with the emergence of non-traditional trademarks such as soundtrademarks, holograms trademarks, three-dimensional trademarks, scenttrademarks, etc. Although haven’t been regulated by Law Number 15 Year 2001concerning Marks, those trademarks have been accommodated in SingaporeTreaty on the Law of Trademarks. This thesis aims to analyze the interesting caseof the Singapore Treaty in associated with a form of legal protection of thetrademarks and the concept of a trademark registration in Indonesia as well as toanalyze the needs of Indonesia to ratify Singapore Treaty for development of theconcept regarding trademarks protection in Indonesia. This research characters areexploratory and descriptive. Qualitative approach is used by researcher withnormative legal research methods and conceptual approach. The results shows thatthe ratification of the Singapore Treaty is relevant to be implemented in order todevelop Indonesia trademarks law. The results of the ratification should be able tobe accommodated in the Draft Law on Marks.] |