[ABSTRAK
Sebagai salah satu wujud karya intelektual merek memainkan peranan yang sangat pentingdalam dunia perdagangan barang dan jasa serta perkembangan ekonomi secara global. Selainberfungsi sebagai tanda pengenal atas suatu produk baik barang maupun jasa yang dimiliki olehseseorang, merek juga berfungsi sebagai pembeda antara produk barang atau jasa dari satuprodusen dengan produsen lainnya. Sedemikian pentingnya arti sebuah merek sehinggamenjadikannya bagian kekayaan yang sangat berharga secara komersial, yang keberadaanyalebih bernilai dibandingkan dengan aset riil sebuah perusahaan. Tidak hanya itu pentingnyaperan merek dalam kehidupan pasar seringkali merek dijadikan komoditi yang sangat laku untukdiperdagangkan, sehingga memunculkan praktek pemalsuan dan peniruan yang menjurus padapersaingan curang didasari itikad tidak baik yang pada akhirnya akan berdampak kerugian tidakhanya terhadap pemilik merek tetapi juga para konsumen itu sendiri. Adapun motif danalasannya adalah memperoleh keuntungan dalam waktu yang relatif singkat, dengan caramendompleng ketenaran merek pihak lain yang sudah tekenal, tanpa melalui promosi yangmemakan waktu lama dan biaya yang sangat besar. Mengenai merek terkenal hingga saat inibelum terdapat definisi yang jelas, baik didalam ketentuan internasional maupun nasionalsehingga situasi yang demikian sering dimanfaatkan oleh para oknum pengusaha lokal dalammelakukan pelanggaran terhadap merek terkenal di Indonesia. Dari penjelasan diatas terdapattiga hal yang mendasari tesis ini, yakni Hak-hak apa sajakan yang dimiliki oleh pemilik merekterkenal dalam hal ini Christian Dior Couture sebagai pemilik merek dagang DIOR, Upayaupayaapa yang dapat ditempuh oleh Christian Dior Couture sebagai pemilik merek terkenalterkait dengan adanya peniruan atas merek dagang DIOR, Apakah putusan hakim dalam perkaramerek DIOR telah sesuai dengan Undang-undang Nomor 15 Tahun 2001 tentang Merek. Metodepenelitian yang dilakukan untuk mengkaji dan menjawab permasalahan di atas adalah denganmenggunakan metode penelitian yang bersifat deskriptif analitis, sedangkan metode pendekatanpenelitian dilakukan dengan menggunakan pendekatan yuridis normatif melalui library researchyang meliputi sumber hukum primer, skunder dan tersier. Kemudian data-data tersebut dianalisisdengan metode kualitatif sehingga dapat ditarik kesimpulan yang bersifat deduktif induktif.Berdasarkan penelitian untuk memberikan perlindungan yang maksimal terhadap merek,khususnya merek terkenal disarankan agar dilakukan perbaikan-perbaikan terhadap Undangundangnomor 15 Tahun 2001Tentang Merek guna efektifitas dari Undang-undang tersebut.Diperlukan upaya-upaya peningkatan pengetahuan dan integritas aparatur penegak hukum dalamhal ini hakim pada Pengadilan Niaga, sehingga dapat lebih berhati-hati dalam memberikanpertimbangan hukum atas perkara merek yang diperiksa. Begitupun kepada aparatur Ditjen HKIdalam hal ini pemeriksa merek perlu dilakukan upaya-upaya peningkatan kemampuan teknis danintegritas petugas pemeriksa merek tersebut, tidak hanya itu yang tidak kalah penting adalahpeningkatan sarana dan prasarana penunjang yang berbasis teknologi modern, gunameningkatkan kualitas sistem pemeriksaan merek sehingga terjadinya pelanggaran merek dapatdiminimalisir. Kata kunci: merek, merek terkenal, itikad baik, merek jasa, sengketa merek,hukum internasional, hukum nasional.;
ABSTRACT
As one form of intellectual work, mark plays a very important role in goods and services worldtrade, as well as global economic developments. In addition to functioning as the identificationof a product of both goods and services of the owner, mark also function as a differentiatorbetween the product or service from one manufacturer to the other manufacturers. Theimportance of mark makes it a valuable part of commercial, of which its existence is morevaluable that the real assets of a company. Not only that, the importance of mark in the marketlife often made it become a popular commodity for trading, which at the end triggers forgery andfraud/impersonation practices that leads to unfair competition and impact not only to the ownerbut also to the consumers. Most motives are to gain as much benefits in a relatively short time byhijacking the well-known mark that has already been established, without having to spend morecost on the promotion. In regards to the well-known brand, until now, there has been no cleardefinition, both in the international and national provisions. This situation is often misused andexploited by unscrupulous local businessmen in violation of a well-known mark in Indonesia.From the above explanation, there are three things that underlie this thesis, namely: What are therights owned by the owner of the well-know marks, in this case Christian Dior Couture as theowner of the trademark Dior?; What efforts can be reached by Christian Dior Couture as theowner of a well-known mark associated with the imitation of the trademark Dior? Is the Judge?sruling in the case of the trademark Dior has been in accordance to the Indonesian TrademarkLaw No. 15/2001? The research methodology in assessing and addressing the above matters iswith the use of descriptive analysis and normative juridical approach through literature reviewwhich include a source of primary, secondary and tertiary law. Then the data were analyzedusing qualitative methods so that it can be deduced. As the result of the research, in accordanceto provide maximum protection for the well-known marks, recommendations are made toimprove the Indonesian Trademark Law No. 15/2001 for the Act to become more effective.Necessary efforts are needed to improve the knowledge and integrity of law enforcementofficials in this case, the judge in the Commercial Court, to be more cautious in giving legalopinions on examining marks. Likewise, the DG of Intellectual Property Rights apparatus in thiscased to improve the technical ability and integrity of the mark inspectors, also to improve thefacilities and infrastructure based on modern technology, and to improve the quality of the brandinspection system so that violations of well-know brand can be minimized., As one form of intellectual work, mark plays a very important role in goods and services worldtrade, as well as global economic developments. In addition to functioning as the identificationof a product of both goods and services of the owner, mark also function as a differentiatorbetween the product or service from one manufacturer to the other manufacturers. Theimportance of mark makes it a valuable part of commercial, of which its existence is morevaluable that the real assets of a company. Not only that, the importance of mark in the marketlife often made it become a popular commodity for trading, which at the end triggers forgery andfraud/impersonation practices that leads to unfair competition and impact not only to the ownerbut also to the consumers. Most motives are to gain as much benefits in a relatively short time byhijacking the well-known mark that has already been established, without having to spend morecost on the promotion. In regards to the well-known brand, until now, there has been no cleardefinition, both in the international and national provisions. This situation is often misused andexploited by unscrupulous local businessmen in violation of a well-known mark in Indonesia.From the above explanation, there are three things that underlie this thesis, namely: What are therights owned by the owner of the well-know marks, in this case Christian Dior Couture as theowner of the trademark Dior?; What efforts can be reached by Christian Dior Couture as theowner of a well-known mark associated with the imitation of the trademark Dior? Is the Judge’sruling in the case of the trademark Dior has been in accordance to the Indonesian TrademarkLaw No. 15/2001? The research methodology in assessing and addressing the above matters iswith the use of descriptive analysis and normative juridical approach through literature reviewwhich include a source of primary, secondary and tertiary law. Then the data were analyzedusing qualitative methods so that it can be deduced. As the result of the research, in accordanceto provide maximum protection for the well-known marks, recommendations are made toimprove the Indonesian Trademark Law No. 15/2001 for the Act to become more effective.Necessary efforts are needed to improve the knowledge and integrity of law enforcementofficials in this case, the judge in the Commercial Court, to be more cautious in giving legalopinions on examining marks. Likewise, the DG of Intellectual Property Rights apparatus in thiscased to improve the technical ability and integrity of the mark inspectors, also to improve thefacilities and infrastructure based on modern technology, and to improve the quality of the brandinspection system so that violations of well-know brand can be minimized.] |
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