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UI - Tesis Membership :: Kembali

Pengaruh brand personality congruence dan customer employee congruence terhadap customer satisfaction melalui media personal interaction relationship satisfaction dan loyalty to employee = Influence of brand personality congruence and customer employee congruence against customer satisfaction through personal media interaction relationship satisfaction and loyalty to employee

Suci Defina Sari; Adi Zakaria Afiff, supervisor; Nurdin Sobari, examiner; M. Gunawan Alif, examiner (Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014)

 Abstrak

[ABSTRAK
Tesis ini membahas pengaruh brand personality congruence dan customeremployee congruence terhadap customer satisfaction melalui media personal interaction, relationship satisfaction dan loyalty to employee. Penelitian ini adalah penelitian kuantitatif dengan menggunakan analisa SEM. Responden nasabah adalah salah satu perbankan syariah di Indonesia.
Adapun hasil dari penelitian yang dilakukan bahwa brand personality
congruence dan customer-employee congruence mempunyai pengaruh terhadap customer satisfaction. Media yang paling mempengaruhi customer satisfaction adalah relationship satisfaction dan loyalty to employee. Sehingga bagi perusahaan jasa, karyawan menjadi faktor penting karena representatif dari perusahaan dan menjadi kunci terjadinya kepuasan konsumen. Perusahaan harus memberikan
sarana untuk menunjang kompetensi karyawan saat berhadapan dengan konsumen.;

ABSTRACT
This thesis explores the influence of brand personality congruence and
customer-employee congruence on customer satisfaction through personalized media interaction , relationship satisfaction and loyalty to the employee . This research is a quantitative study using SEM analysis . Respondents are customers of one of Islamic banking in Indonesia.
The results of the research showed that brand personality congruence and customer-employee congruence have an influence on customer satisfaction. Media most affect customer satisfaction and loyalty is the relationship to employee satisfaction. So for a service company, the employee becomes an important factor because they representative of the company and a key to the customer?s satisfaction. Service Company should provide this gracious employee competence when dealing with consumers;This thesis explores the influence of brand personality congruence and
customer-employee congruence on customer satisfaction through personalized
media interaction , relationship satisfaction and loyalty to the employee . This
research is a quantitative study using SEM analysis . Respondents are customers of
one of Islamic banking in Indonesia.
The results of the research showed that brand personality congruence and
customer-employee congruence have an influence on customer satisfaction. Media
most affect customer satisfaction and loyalty is the relationship to employee
satisfaction. So for a service company, the employee becomes an important factor
because they representative of the company and a key to the customer?s satisfaction.
Service Company should provide this gracious employee competence when dealing
with consumers;This thesis explores the influence of brand personality congruence and
customer-employee congruence on customer satisfaction through personalized
media interaction , relationship satisfaction and loyalty to the employee . This
research is a quantitative study using SEM analysis . Respondents are customers of
one of Islamic banking in Indonesia.
The results of the research showed that brand personality congruence and
customer-employee congruence have an influence on customer satisfaction. Media
most affect customer satisfaction and loyalty is the relationship to employee
satisfaction. So for a service company, the employee becomes an important factor
because they representative of the company and a key to the customer?s satisfaction.
Service Company should provide this gracious employee competence when dealing
with consumers;This thesis explores the influence of brand personality congruence and
customer-employee congruence on customer satisfaction through personalized
media interaction , relationship satisfaction and loyalty to the employee . This
research is a quantitative study using SEM analysis . Respondents are customers of
one of Islamic banking in Indonesia.
The results of the research showed that brand personality congruence and
customer-employee congruence have an influence on customer satisfaction. Media
most affect customer satisfaction and loyalty is the relationship to employee
satisfaction. So for a service company, the employee becomes an important factor
because they representative of the company and a key to the customer’s satisfaction.
Service Company should provide this gracious employee competence when dealing
with consumers, This thesis explores the influence of brand personality congruence and
customer-employee congruence on customer satisfaction through personalized
media interaction , relationship satisfaction and loyalty to the employee . This
research is a quantitative study using SEM analysis . Respondents are customers of
one of Islamic banking in Indonesia.
The results of the research showed that brand personality congruence and
customer-employee congruence have an influence on customer satisfaction. Media
most affect customer satisfaction and loyalty is the relationship to employee
satisfaction. So for a service company, the employee becomes an important factor
because they representative of the company and a key to the customer’s satisfaction.
Service Company should provide this gracious employee competence when dealing
with consumers]

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 Metadata

No. Panggil : T42835
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Entri tambahan-Nama badan :
Subjek :
Penerbitan : Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
Program Studi :
Bahasa : ind
Sumber Pengatalogan : LibUI ind rda
Tipe Konten : text
Tipe Media : unmediated ; computer
Tipe Carrier : volume ; online resource
Deskripsi Fisik : xii, 83 pages : illustration ; 30 cm. + appendix
Naskah Ringkas :
Lembaga Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, lantai 3
  • Ketersediaan
  • Ulasan
No. Panggil No. Barkod Ketersediaan
T42835 15-18-526536569 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20404359