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UI - Tesis Membership :: Kembali

Analisis strategi bersaing layanan mobile broadband smartfren = Analysis of competitive strategy smartfren mobile broadband service

Bloko Budi Rijadi; Dadang Gunawan, supervisor; Djamhari Sirat, examiner; Muhammad Suryanegara, examiner; Arifin Djauhari, examiner ([Publisher not identified] , 2015)

 Abstrak

[ABSTRAK
Saat ini operator CDMA sedang mengalami tekanan, karena kalah bersaing dari
segi tarif, keterbatasan handset, dan coverage dibandingkan dengan operator
berbasis teknologi Global System for Mobile Communication (GSM). Dengan
market share sebesar 15 % dari total pelanggan seluler, seluruh operator CDMA
tidak ada yang membukukan keuntungan berdasarkan laporan keuangannya pada
beberapa tahun terakhir. Smartfren mengedepankan keunggulan bersaingnya pada
layanan data, dan tujuan penelitian ini adalah untuk menganalisis strategi bisnis
Smartfren dengan analisis SWOT (Strength, Weakness, Opportunity, dan Treats)
dan memilih strategi yang menjadi prioritas perusahaan untuk kelangsungan hidup
aktivitas bisnisnya. Hasil analisis menghasilkan strategi yang harus dilakukan
perusahaan, yaitu penetrasi pasar dan pengembangan produk serta mengadopsi
teknologi LTE untuk meningkatkan daya saing layanan mobile broadband
Smartfren.

ABSTRACT
Currently CDMA operators are under pressure, because it can not compete in
terms of rates, the handset limitations, and coverage compared to the technologybased
provider of Global System for Mobile Communication (GSM). With a
market share of 15% of total mobile subscribers, all CDMA operators no book
profits based on its financial statements in recent years. Smartfren promoting
competitive advantage in data services, and the purpose of this study is to analyze
the business strategy Smartfren with SWOT analysis (Strength, Weakness,
Opportunity, and Treats) and choose a strategy that became the company's
priorities for the survival of their business activities. The results of the analysis
produces strategy should the firm, ie market penetration and product development
as well as adopt LTE technology to enhance the competitiveness of mobile
broadband services Smartfren., Currently CDMA operators are under pressure, because it can not compete in
terms of rates, the handset limitations, and coverage compared to the technologybased
provider of Global System for Mobile Communication (GSM). With a
market share of 15% of total mobile subscribers, all CDMA operators no book
profits based on its financial statements in recent years. Smartfren promoting
competitive advantage in data services, and the purpose of this study is to analyze
the business strategy Smartfren with SWOT analysis (Strength, Weakness,
Opportunity, and Treats) and choose a strategy that became the company's
priorities for the survival of their business activities. The results of the analysis
produces strategy should the firm, ie market penetration and product development
as well as adopt LTE technology to enhance the competitiveness of mobile
broadband services Smartfren.]

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No. Panggil : T42843
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Entri tambahan-Nama badan :
Subjek :
Penerbitan : [Place of publication not identified]: [Publisher not identified], 2015
Program Studi :
Bahasa : ind
Sumber Pengatalogan : LibUI ind rda
Tipe Konten : text
Tipe Media : unmediated ; computer
Tipe Carrier : volume ; online resource
Deskripsi Fisik : xi, 69 pages : illustration ; 30 cm + appendix
Naskah Ringkas :
Lembaga Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, Lantai 3
  • Ketersediaan
  • Ulasan
No. Panggil No. Barkod Ketersediaan
T42843 15-18-847851460 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20404362