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Analisis implementasi strategi melalui pendekatan balanced scorecard studi kasus pada pt indosat tbk = Analysis of strategy implementation through balanced scorecard approach case study at pt indosat tbk

Rina Nurjanna Pakaja; Timotius, supervisor; Rafika Yuniasih, examiner; Catur Sasongko, examiner ([Publisher not identified] , 2014)

 Abstrak

[ABSTRAK
Penelitian ini bertujuan untuk menganalisis keselarasan visi, misi dan nilai perusahaan tahun 2013, menganalisis hasil dari strategi perusahaan tahun 2011- 2013, dan memberikan rekomendasi strategi melalui pendekatan balanced scorecard. Penelitian ini dilakukan dengan metode studi kasus, wawancara, dan studi literatur. Visi, misi dan nilai PT. Indosat Tbk telah mengandung unsur keselarasan. Hasil strategi PT. Indosat Tbk pada tahun 2013 adalah belum berhasil dalam melakukan efisiensi biaya, dan berhasil dalam meningkatkan jumlah pelanggan. Rekomendasi strategi yang diberikan adalah melakukan riset dan pengembangan pencegahan gangguan interkoneksi, mengembangkan sistem pencegahan serangan cyber, optimalisasi aset, melakukan efisiensi biaya operasional, dan membangun win-win relationship dengan pemasok dan distributor.

ABSTRACT
The purpose of this research is to analyze the alignment of company?s vision, mission and value in 2013, analyze the result of company?s strategies in 2011- 2013, and give strategy recommendations through balanced scorecard approach. The methods of this research are case study, interview, and literature study methods. There is element of alignment between PT. Indosat Tbk?s vision, mission, and value. Indosat Tbk has not yet succeed in doing cost efficiency, and have succeed in raising number of customer. Strategy recommendations are doing interconnection disruption research and development, preventing cyber disruption, asset optimization, doing operational cost efficiency, and building win-win relationship with customer and distributor.;The purpose of this research is to analyze the alignment of company?s vision, mission and value in 2013, analyze the result of company?s strategies in 2011- 2013, and give strategy recommendations through balanced scorecard approach. The methods of this research are case study, interview, and literature study methods. There is element of alignment between PT. Indosat Tbk?s vision, mission, and value. Indosat Tbk has not yet succeed in doing cost efficiency, and have succeed in raising number of customer. Strategy recommendations are doing interconnection disruption research and development, preventing cyber disruption, asset optimization, doing operational cost efficiency, and building win-win relationship with customer and distributor.;The purpose of this research is to analyze the alignment of company?s vision, mission and value in 2013, analyze the result of company?s strategies in 2011- 2013, and give strategy recommendations through balanced scorecard approach. The methods of this research are case study, interview, and literature study methods. There is element of alignment between PT. Indosat Tbk?s vision, mission, and value. Indosat Tbk has not yet succeed in doing cost efficiency, and have succeed in raising number of customer. Strategy recommendations are doing interconnection disruption research and development, preventing cyber disruption, asset optimization, doing operational cost efficiency, and building win-win relationship with customer and distributor., The purpose of this research is to analyze the alignment of company’s vision, mission and value in 2013, analyze the result of company’s strategies in 2011- 2013, and give strategy recommendations through balanced scorecard approach. The methods of this research are case study, interview, and literature study methods. There is element of alignment between PT. Indosat Tbk’s vision, mission, and value. Indosat Tbk has not yet succeed in doing cost efficiency, and have succeed in raising number of customer. Strategy recommendations are doing interconnection disruption research and development, preventing cyber disruption, asset optimization, doing operational cost efficiency, and building win-win relationship with customer and distributor.]

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No. Panggil : T-Pdf
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Entri tambahan-Nama badan :
Subjek :
Penerbitan : [Place of publication not identified]: [Publisher not identified], 2014
Program Studi :
Bahasa : ind
Sumber Pengatalogan : LibUI ind rda
Tipe Konten : text
Tipe Media : computer
Tipe Carrier : online resource
Deskripsi Fisik : xvi, 91 pages. : illustration. ; 28 cm, + appendix
Naskah Ringkas :
Lembaga Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, Lantai 3
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T-Pdf 15-18-676369549 TERSEDIA
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