Pengaruh kampanye hitam terhadap pemilih pemula dalam partisipasi pemilu studi kasus PEMILU Presiden RI 2014 = Black campaign influence on beginner voters in general election case study Indonesian Presidential Election 2014
Febry Puja Kesuma;
Askariani Kartono, supervisor
(Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014)
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[ ABSTRAK Menurut hasil data Badan Pusat Statistik bahwa presentase pemlih pemula pemilu 2014, hanya mencakup 20 persen dari seluuh pemilih. Namun, kasus mengenai pemilih pemula menjadi orientasi studi yang menarik. Hal ini disebabkan karena pengalaman dan pengetahuan yang minim tentang proses politik yang mereka miliki itu sangat mudah dipengaruhi oleh berbagai sumber yang tidak resmi (kampanye hitam). Hal ini memunculkan pertanyaan penulis sejauh mana kampanye hitam mempengaruhi pemilih pemula dalam pemilu 2014. dari hasil wawancara dua informan dapat disimpulkan bahwa sumber-sumber informasi mengenai kandidat yang diperoleh masih memiliki tingkat ketidakbenaran informasi yang sangat tinggi. hal ini kemudian memberikan dampak pada beralihnya pilihan terhadap kandidat, dari kandidat yang mereka pilih berdasakan hati nurani menjadi kandidat yang dikonstrusikan media.; ABSTRACTAccording to the Central Bureau of Statistics, only 20 percent of voters in 2014 election are first-time voters. It is interesting to explore this case further. Due to lack of experience and knowledge of the political process, they were easily influenced by various unofficial sources (Black Campaigns). This circumtance intrigued the author to understand how Black Campaigns influenced first voters. From two interviews it can be concluded that Black Campaigns produced inaccurate information. In the end, it has an impact in voters’ decision, from choice based on heart into choice made by media construction. ;According to the Central Bureau of Statistics, only 20 percent of voters in 2014 election are first-time voters. It is interesting to explore this case further. Due to lack of experience and knowledge of the political process, they were easily influenced by various unofficial sources (Black Campaigns). This circumtance intrigued the author to understand how Black Campaigns influenced first voters. From two interviews it can be concluded that Black Campaigns produced inaccurate information. In the end, it has an impact in voters’ decision, from choice based on heart into choice made by media construction. , According to the Central Bureau of Statistics, only 20 percent of voters in 2014 election are first-time voters. It is interesting to explore this case further. Due to lack of experience and knowledge of the political process, they were easily influenced by various unofficial sources (Black Campaigns). This circumtance intrigued the author to understand how Black Campaigns influenced first voters. From two interviews it can be concluded that Black Campaigns produced inaccurate information. In the end, it has an impact in voters’ decision, from choice based on heart into choice made by media construction. ] |
 MK-Febry Puja Kesuma.pdf :: Unduh
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| Penerbitan : | [Place of publication not identified]: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014 |
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