[ ABSTRAK
Penelitian ini bertujuan untuk menganalis ellips yang ada pada Schlagzeile pada sembilan iklan Persil. Penelitian inimengunakan metode kualitatif yang bersumber pada kajian pustaka.Analisis pada penelitian ini menggunakan dasarpemikiran Nina Janich. Berdasarkan hasil penelitian ini, diketahui bahwa dalam kalimat schlagzeile dalam sembilaniklan Persil ternyata banyak yang menggunakan kalimat Ellipse. Kalimat ellips yang digunakan berupa frasa-frasanomina, adjektiva dan preposisi. Pembuat iklan juga banyak menggunakan fraseologi nomina dalam iklan Persil.Meskipun demikian dengan adanya gambar produk utama dan gambar pendukung lainnya pesan dari iklan tetapdapat tersampaikan kepada pembaca.
ABSTRACTThis study aims to analyzing ellips in Schlagzeile in nine Persil advertisement. This study uses a qualitative methodwhich is based on literature review . The analysis of this study is based on Nina Janich’s theory. Based on thisresult is in nine Persil advertisement used lot of ellips sentence in their Schlagzeile. The ellips sentence is found inform of noun phrases, adjective phrases,and prepositional phrases. The Advertisers also used lot of nominalphraseology in Persil advertisement. Although the advertisement used ellips sentence, the message of theadvertisement can still be conveyed to the reader with the help from image of the main product and the othersupporting images in the advertisement.;This study aims to analyzing ellips in Schlagzeile in nine Persil advertisement. This study uses a qualitative methodwhich is based on literature review . The analysis of this study is based on Nina Janich’s theory. Based on thisresult is in nine Persil advertisement used lot of ellips sentence in their Schlagzeile. The ellips sentence is found inform of noun phrases, adjective phrases,and prepositional phrases. The Advertisers also used lot of nominalphraseology in Persil advertisement. Although the advertisement used ellips sentence, the message of theadvertisement can still be conveyed to the reader with the help from image of the main product and the othersupporting images in the advertisement., This study aims to analyzing ellips in Schlagzeile in nine Persil advertisement. This study uses a qualitative methodwhich is based on literature review . The analysis of this study is based on Nina Janich’s theory. Based on thisresult is in nine Persil advertisement used lot of ellips sentence in their Schlagzeile. The ellips sentence is found inform of noun phrases, adjective phrases,and prepositional phrases. The Advertisers also used lot of nominalphraseology in Persil advertisement. Although the advertisement used ellips sentence, the message of theadvertisement can still be conveyed to the reader with the help from image of the main product and the othersupporting images in the advertisement.] |
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