[Globalisasi dan perkembangan teknologi pada masa sekarang sangat mempengaruhi penggunaan bahasa. Salahsatu gejala pengaruh globalisasi pada bahasa adalah munculnya penggunaan campur kode pada percakapan danartikel-artikel majalah, contohnya majalah bisnis bernama FEM / De Week yang terbit setiap minggu di Belanda.Majalah ini banyak menggunakan campur kode dalam artikel-artikelnya. Oleh karena itu, tulisan inimenganalisis wujud campur kode apa yang paling sering digunakan dalam artikel-artikel majalah itu dan faktorpenyebab penggunaan campur kode tersebut. Berdasarkan hasil penelitian ditemukan bahwa wujud campur kodeyang paling banyak digunakan adalah penyisipan unsur-unsur berwujud frasa sebanyak 10 buah, penyisipanunsur-unsur berwujud ungkapan atau idiom sebanyak 2 buah dan penyisipan unsur-unsur berwujud katasebanyak 3 buah. Sementara faktor yang mempengaruhi penggunaan campur kode adalah tidak adanya padanankata yang tepat pada bahasa ibu, gengsi, untuk memberikan penekanan, social value, low frequency of word,untuk mengutip ungkapan yang sudah ada, untuk mengesankan mitra tutur, dan terakhir perkembangan atauperkenalan budaya baru. Globalization and technology development at the present time greatly affect the use of language. One symptomof the impacts of globalization on language is the emergence of the use of code-mixing in conversations andmagazine articles, for example, a business magazine called FEM / De Week, which is published every week inthe Netherlands. This magazine uses many code-mixings in its articles. Therefore, this article analyzed whatform of code-mixing is most often used in the magazine articles and the factor of the use of code-mixing. Basedon the results of the study found that a form of code-mixing most widely used are the insertion of tangibleelements of phrases as much as 10, insertion of tangible elements of idiom as much as 2, and insertion oftangible elements of word as much as 3. The factors that influence the use of code-mixing are no exactequivalent word in the native language, prestige, to give emphasis on the term, social value, low frequency ofword, to quote a phrase that already exist, to impress the other person, and the last is the development of or theintroduction of a new culture., Globalization and technology development at the present time greatly affect the use of language. One symptomof the impacts of globalization on language is the emergence of the use of code-mixing in conversations andmagazine articles, for example, a business magazine called FEM / De Week, which is published every week inthe Netherlands. This magazine uses many code-mixings in its articles. Therefore, this article analyzed whatform of code-mixing is most often used in the magazine articles and the factor of the use of code-mixing. Basedon the results of the study found that a form of code-mixing most widely used are the insertion of tangibleelements of phrases as much as 10, insertion of tangible elements of idiom as much as 2, and insertion oftangible elements of word as much as 3. The factors that influence the use of code-mixing are no exactequivalent word in the native language, prestige, to give emphasis on the term, social value, low frequency ofword, to quote a phrase that already exist, to impress the other person, and the last is the development of or theintroduction of a new culture.] |