[ABSTRAK
Tulisan ini membahas bagaimana 17 postingan gambar di 9GAG menggambarkan citra iPhone terhadapkerangka pemikiran dari analitis semiotik, yang dianalisis melalui tanda-tanda dan simbol-simbol dalam gambar.Gambar-gambar tersebut menjadi sangat populer dan kontroversial di kalangan pengguna 9GAG sejak munculdalam halaman 9GAG Hot Thread karena konten yang bersifat satir dan representatif. Tulisan ini akanmenunjukkan bahwa gambar-gambar tersebut adalah media bagi pengguna 9GAG untuk menyampaikanpemikiran mereka tentang iPhone. Dengan demikian, penelitian ini bertujuan untuk mengetahui bagaimana citramerek digambarkan dalam postingan 9GAG untuk melawan pendapat umum bahwa gambar-gambar tersebuthanya berfungsi sebagai lelucon gambar. Untuk menganalisis masalah ini, pendekatan utama yang digunakanadalah teori semiotik Charles Sander Peirce tentang tanda-tanda dan simbol-simbol yang digunakan untukmeneliti citra rapuh iPhone, penggambaran fitur dan spesifikasi iPhone, dan citra "eksklusif" pada iPhone.Sebagai kesimpulan, analisis menunjukkan citra negatif mengenai beberapa kritik terhadap merek iPhone.
ABSTRACT
This paper examines how 17 pictures posts in 9gag represent1 iPhone?s images by using semiotic analyticalframeworks through the signs and the symbols in the pictures. The pictures have been very popular andcontroversial among 9gaggers due to their satire2 and representative content. This paper will show that thepictures are 9gaggers? medium to deliver their idea about iPhone. Thus, the research aims at determining howbrand images are represented in 9gag posts in order to counter the general belief that the pictures only serve as ajoke. To analyse the issue, the major approach used is Charles Sander Peirce?s semiotical theories on signs andsymbols, which is used to scrutinise the iPhone fragility image, iPhone features and specifications image, andiPhone ?exclusive? image. As a conclusion, the analysis shows the negative images regarding some critiquesagainst iPhone brand.;This paper examines how 17 pictures posts in 9gag represent1 iPhone?s images by using semiotic analyticalframeworks through the signs and the symbols in the pictures. The pictures have been very popular andcontroversial among 9gaggers due to their satire2 and representative content. This paper will show that thepictures are 9gaggers? medium to deliver their idea about iPhone. Thus, the research aims at determining howbrand images are represented in 9gag posts in order to counter the general belief that the pictures only serve as ajoke. To analyse the issue, the major approach used is Charles Sander Peirce?s semiotical theories on signs andsymbols, which is used to scrutinise the iPhone fragility image, iPhone features and specifications image, andiPhone ?exclusive? image. As a conclusion, the analysis shows the negative images regarding some critiquesagainst iPhone brand., This paper examines how 17 pictures posts in 9gag represent1 iPhone’s images by using semiotic analyticalframeworks through the signs and the symbols in the pictures. The pictures have been very popular andcontroversial among 9gaggers due to their satire2 and representative content. This paper will show that thepictures are 9gaggers’ medium to deliver their idea about iPhone. Thus, the research aims at determining howbrand images are represented in 9gag posts in order to counter the general belief that the pictures only serve as ajoke. To analyse the issue, the major approach used is Charles Sander Peirce’s semiotical theories on signs andsymbols, which is used to scrutinise the iPhone fragility image, iPhone features and specifications image, andiPhone “exclusive” image. As a conclusion, the analysis shows the negative images regarding some critiquesagainst iPhone brand.] |
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