Pilot program televisi edutainment "DUA SISI" = Pilot of "DUA SISI" edutainment TV program
Anastasia Praditha A.;
Riza Primadi, supervisor; Awang Ruswandi, examiner; Endah Triastuti, examiner
(Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014)
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[Bagian 1 Analisis SituasiKelompok usia dewasa muda (17-25 tahun) dituntut untuk mengisi perannya di masyarakat dengan menentukan dan mempersiapkan karirnya. Informasi yang terbatas mengenai ragam profesi menjadi penghambat bagi dewasa muda di Indonesia untuk mempersiapkan karirnya. Program televisi edutainment "DUA SISI" hadir memberikan informasi, referensi, motivasi dan inspirasi bagi dewasa muda mengenai ragam profesi yang ada, agar dapat menentukan dan mempersiapkan masa depannya sedini mungkin.Bagian 2 Manfaat dan Tujuan Pengembangan PilotManfaat bagi khalayak: Memberikan referensi mengenai beragam profesi yang di masyarakat pada dewasa muda. Manfaat bagi pengelola: Memberikan citra positif bagi stasiun televisi karena menyajikan tayangan televisi bermutu dan mengedukasi dewasa muda untuk dapat meraih profesi yang diharapkan.Tujuan sosial: Mengajak dewasa muda untuk lebih peduli dengan masa depannya selepas bangku kuliahTujuan ekonomi: Program televisi "DUA SISI" bertujuan untuk memberikan keuntungan finansial kepada stasiun televisi yang menayangkan program ini, yakni NET.Bagian 3 Pilot yang DikembangkanProgram ini berjudul "DUA SISI" dengan format TV Dokumenter Cinema Verite. Program ini mengangkat seputar profesi yang ada di masyarakat. Rencana tayang di NET setiap hari Minggu pukul 16.00 WIB. Durasi program 30 menit. Target khalayak adalah dewasa muda usia 17-25 tahun dari keluarga SES A-B.Bagian 4 EvaluasiPre-Test dilakukan dengan metode Focus Group Discussion (FGD)Evaluasi dilakukan setelah penayangan program. Metode yang digunakan antara lain, evaluasi internal (tim produksi) dan evaluasi eksternal (khalayak).Bagian 5 AnggaranJumlah total anggaran pembuatan pilot Rp 6.200.000,-Jumlah total anggaran pembuatan programJabodetabek Rp 2.550.000,-Luar Jabodetabek Rp 15.500.000,-Jumlah perkiraan pendapatan (slot iklan) per episode Rp 237.000.000,- (Jabodetabek) 224.500.000,- (luar Jabodetabek)Jumlah anggaran evaluasi Rp 1.160.000,- Part 1 Situation AnalysisYoung adult age group (17-25 years) are required to fill their role in society to determine and prepare his career. Limited information about professions become a barrier for young adults in Indonesia to prepare their career path."DUA SISI" edutainment program will talk about information, set an example, motivate and inspire teenagers about several types of professions. This program will help teenagers to discover and learn about valuable information regarding their profession of choice as early as possible.Part 2 Advantages and Purposes of Pilot DevelopmentAdvantage for society : to give example about different profession.Benefit for developer : to build a positive image for this TV station.Social purpose : to make students more aware and interested to discover what they want to do and achieve in the future.Economic objective : to provide more benefits for TV station.Part 3 Developing PilotThis program is called "DUA SISI", an edutainment TV program. It talks about different professions. Planned to be broadcasted on NET every Sunday at 04.00 PM. The program runs for 30 minutes. The target audience are teenager between 17-25 years old.Part 4 EvaluationPre-test is conducted by the Focus Group Discussion (FGD)Evaluation is conducted after the proram is aired. The methods is internal evaluation (production team) and external evaluation (audience).Part 5 BudgetingBudget for pilot development : Rp 6.200.000,-Budget for production costJabodetabek Rp 2.550.000,-Outside Jabodetabek Rp 15.500.000,-Estimated total income per episode (TVC) Rp 237.000.000,- (Jabodetabek) 224.500.000,- (outside Jabodetabek)Budget of evaluation Rp 1.160.000,-;, Part 1Situation Analysis Young adult age group 17 25 years are required to fill their role in society to determine and prepare his career Limited information about professions become a barrier for young adults in Indonesia to prepare their career path ldquo DUA SISI rdquo edutainment program will talk about information set an example motivate and inspire teenagers about several types of professions This program will help teenagers to discover and learn about valuable information regarding their profession of choice as early as possible Part 2Advantages and Purposes of Pilot DevelopmentAdvantage for society to give example about different profession Benefit for developer to build a positive image for this TV station Social purpose to make students more aware and interested to discover what they want to do and achieve in the future Economic objective to provide more benefits for TV station Part 3Developing PilotThis program is called ldquo DUA SISI rdquo an edutainment TV program It talks about different professions Planned to be broadcasted on NET every Sunday at 04 00 PM The program runs for 30 minutes The target audience are teenager between 17 25 years old Part 4EvaluationPre test is conducted by the Focus Group Discussion FGD Evaluation is conducted after the proram is aired The methods is internal evaluation production team and external evaluation audience Part 5BudgetingBudget for pilot development Rp 6 200 000 Budget for production costJabodetabek Rp 2 550 000 Outside Jabodetabek Rp 15 500 000 Estimated total income per episode TVC Rp 237 000 000 Jabodetabek 224 500 000 outside Jabodetabek Budget of evaluation Rp 1 160 000 ] |
 TA-Anastasia Praditha A.pdf :: Unduh
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| No. Panggil : | TA-PDF |
| Entri utama-Nama orang : | |
| Entri tambahan-Nama orang : | |
| Entri tambahan-Nama badan : | |
| Subjek : | |
| Penerbitan : | Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014 |
| Program Studi : |
| Bahasa : | ind |
| Sumber Pengatalogan : | |
| Tipe Konten : | text |
| Tipe Media : | computer |
| Tipe Carrier : | online resource |
| Deskripsi Fisik : | xiii, 40 pages : Illustration ; 28 cm + Appendix |
| Naskah Ringkas : | |
| Lembaga Pemilik : | Universitas Indonesia |
| Lokasi : | Perpustakaan UI, Lantai 3 |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| TA-PDF | 16-18-299825717 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20405117 |
