Abstract
This study examines the impact of alignment on perceived business performance using Miles and Snow's popular classification of Defender, Analyzer, and Prospector in business strategies. Profiles for the business strategies are developed using Venkrataman (1989). Theoritical profiles for the strategiee companies are developed using four types of system, namely operational support sysem, market information system, strategic decisision support system. The selected companies for the study come from five different types of industry, namely bank, manufacturing companies, insurance companies, hospitals, and leasing companies.
