Analisis faktor yang mempengaruhi internet banner advertising effect pada penyedia produk jasa penerbangan di Indonesia = Analysis of factors affecting internet banner advertising effect on flight service products in Indonesia
Fatimah Azzahra, examiner;
Mohamad Benny Irawan, examiner; Hendriyani, examiner
([Publisher not identified]
, 2015)
|
[Skripsi ini membahas mengenai faktor-faktor apa saja yang mempengaruhi dampak dari iklan banner produk jasa penerbangan di internet pada pengguna internet. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survey, sampel yang digunakan sebanyak 184 responden terdiri dari 93 responden perempuan dan 91 responden laki-laki. Kriteria responden yang dipilih adalah pengguna internet yang sudah pernah melihat iklan banner produk jasa penerbangan. Hasil dari penelitian menunjukkan bahwa faktor kontak dan perhatian, desain konten, serta sikap khalayak memiliki pengaruh terhadap dampak dari suatu iklan banner. Di antara tiga faktor, sikap khalayak terhadap iklan banner merupakan faktor yang memiliki pengaruh paling signifikan terhadap dampak dari suatu iklan banner. This thesis discusses the factors that influence the impact of banner ads on the flight service products on internet users. This research uses a quantitative approach with survey method, with 184 respondents as a sample; consist of 93 female respondents and 91 male respondents. The criteria of the respondents are internet users who have seen banner ads of flight services products. The result of the research shows that contact and attention factor, content design, as well as attitude have influence and impact on banner ads. Among these three factors, attitude towards banner ads is a factor that has most significant effect in impacting banner ads.;This thesis discusses the factors that influence the impact of banner ads on the flight service products on internet users. This research uses a quantitative approach with survey method, with 184 respondents as a sample; consist of 93 female respondents and 91 male respondents. The criteria of the respondents are internet users who have seen banner ads of flight services products. The result of the research shows that contact and attention factor, content design, as well as attitude have influence and impact on banner ads. Among these three factors, attitude towards banner ads is a factor that has most significant effect in impacting banner ads.;This thesis discusses the factors that influence the impact of banner ads on the flight service products on internet users. This research uses a quantitative approach with survey method, with 184 respondents as a sample; consist of 93 female respondents and 91 male respondents. The criteria of the respondents are internet users who have seen banner ads of flight services products. The result of the research shows that contact and attention factor, content design, as well as attitude have influence and impact on banner ads. Among these three factors, attitude towards banner ads is a factor that has most significant effect in impacting banner ads., This thesis discusses the factors that influence the impact of banner ads on the flight service products on internet users. This research uses a quantitative approach with survey method, with 184 respondents as a sample; consist of 93 female respondents and 91 male respondents. The criteria of the respondents are internet users who have seen banner ads of flight services products. The result of the research shows that contact and attention factor, content design, as well as attitude have influence and impact on banner ads. Among these three factors, attitude towards banner ads is a factor that has most significant effect in impacting banner ads.] |
![]()
|
No. Panggil : | S60263 |
Entri utama-Nama orang : | |
Entri tambahan-Nama orang : | |
Entri tambahan-Nama badan : | |
Subjek : | |
Penerbitan : | [Place of publication not identified]: [Publisher not identified], 2015 |
Program Studi : |
Bahasa : | ind |
Sumber Pengatalogan : | LibUI ind rda |
Tipe Konten : | text |
Tipe Media : | unmediated ; computer |
Tipe Carrier : | volume ; online resource |
Deskripsi Fisik : | xiii, 71 pages: illustration ; 28 cm + appendix |
Naskah Ringkas : | |
Lembaga Pemilik : | Universitas Indonesia |
Lokasi : | Perpustakaan UI, Lantai 3 |
No. Panggil | No. Barkod | Ketersediaan |
---|---|---|
S60263 | TERSEDIA |
Ulasan: |
Tidak ada ulasan pada koleksi ini: 20412192 |