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Analisis pengaruh service quality restoran terhadap consumer attitudes toward brands dan brand preference studi kasus restoran casual dining di jakarta = The effect of restaurant's service quality towards consumer attitudes toward brands and brand preference case study casual dining restaurants in jakarta / Novasari Putri Wulandari

Novasari Putri Wulandari; (Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015)

 Abstrak

[Pertumbuhan konsumen kelas menengah atas menimbulkan tren gaya hidup
baru di Jakarta, yaitu konsumsi restoran kelas menengah atas khususnya pada tipe
restoran casual-dining. Penelitian ini bertujuan untuk menganalisa hubungan antara
variabel-variabel Service Qualities yaitu Physical Environment Quality, Interactional
Quality, dan Outcome Quality, serta pengaruhnya terhadap variabel Consumer
Utilitarian Attitudes Toward Brands, Consumer Hedonic Attitides Toward Brands,
dan Brand Preference dari konsumen restoran casual-dining. Penelitian ini
menggunakan sampel konsumen berusia 18-33 tahun yang pernah mengunjungi
restoran casual-dining di Jakarta dalam kurun waktu 6 (enam) bulan terakhir dengan
metode non-probability sampling. Data hasil penelitian dioleh menggunakan metode
Structural Equation Modeling. Hasil penelitian menunjukkan bahwa Physical
Environment Quality, Interactional Quality, dan Outcome Quality saling
berhubungan dan memiliki pengaruh positif satu sama lain. Kemudian, Interactional
Quality dan Outcome Quality memiliki pengaruh positif terhadap Utilitarian Attitude
dan Hedonic Attitude. Pada akhirnya, Utilitarian Attitude dan Hedonic Attitude
terbukti memiliki pengaruh positif terhadap Brand Preference.;he growth of middle-class consumers creates new lifestyle trend in Jakarta.
The new lifestyle trend is consumption of upper-middle class restaurants, specifically
casual-dining restaurants. The purpose of this research is to analyze the relationship
between the variables of Service Qualities, which are Physical Environment Quality,
Interactional Quality, and Outcome Quality, as well as their effects on Consumer
Utilitarian Attitudes Toward Brands, Hedonic Attitudes Toward Brands, and Brand
Preference in casual-dining restaurants. This research uses sample of young adult
consumers from 18-33 age group who have visited casual-dining restaurant in
Jakarta in the last 6 (six) months using non-probability sampling method. The data
collected then analyzed using Structural Equation Modeling method. The result of this
research shows that Physical Environment Quality, Interactional Quality, and
Outcome Quality are interrelated and have positive effects on each other.
Interactional Quality and Outcome Quality positively affect Utilitarian Attitude and
Hedonic Attitude. Finally, Utilitarian Attitude and Hedonic Attitude positively affect
Brand Preference.;he growth of middle-class consumers creates new lifestyle trend in Jakarta.
The new lifestyle trend is consumption of upper-middle class restaurants, specifically
casual-dining restaurants. The purpose of this research is to analyze the relationship
between the variables of Service Qualities, which are Physical Environment Quality,
Interactional Quality, and Outcome Quality, as well as their effects on Consumer
Utilitarian Attitudes Toward Brands, Hedonic Attitudes Toward Brands, and Brand
Preference in casual-dining restaurants. This research uses sample of young adult
consumers from 18-33 age group who have visited casual-dining restaurant in
Jakarta in the last 6 (six) months using non-probability sampling method. The data
collected then analyzed using Structural Equation Modeling method. The result of this
research shows that Physical Environment Quality, Interactional Quality, and
Outcome Quality are interrelated and have positive effects on each other.
Interactional Quality and Outcome Quality positively affect Utilitarian Attitude and
Hedonic Attitude. Finally, Utilitarian Attitude and Hedonic Attitude positively affect
Brand Preference., he growth of middle-class consumers creates new lifestyle trend in Jakarta.
The new lifestyle trend is consumption of upper-middle class restaurants, specifically
casual-dining restaurants. The purpose of this research is to analyze the relationship
between the variables of Service Qualities, which are Physical Environment Quality,
Interactional Quality, and Outcome Quality, as well as their effects on Consumer
Utilitarian Attitudes Toward Brands, Hedonic Attitudes Toward Brands, and Brand
Preference in casual-dining restaurants. This research uses sample of young adult
consumers from 18-33 age group who have visited casual-dining restaurant in
Jakarta in the last 6 (six) months using non-probability sampling method. The data
collected then analyzed using Structural Equation Modeling method. The result of this
research shows that Physical Environment Quality, Interactional Quality, and
Outcome Quality are interrelated and have positive effects on each other.
Interactional Quality and Outcome Quality positively affect Utilitarian Attitude and
Hedonic Attitude. Finally, Utilitarian Attitude and Hedonic Attitude positively affect
Brand Preference.]

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 S59108-Novasari Putri W.pdf :: Unduh

 Metadata

No. Panggil : S59108
Entri utama-Nama orang :
Subjek :
Penerbitan : [Place of publication not identified]: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
Program Studi :
Bahasa : ind
Sumber Pengatalogan : LibUI ind rda
Tipe Konten : text
Tipe Media : unmediated ; computer
Tipe Carrier : volume ; online resource
Deskripsi Fisik : xvi, 105 pages : illustration ; 30 cm + appendix
Naskah Ringkas :
Lembaga Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, Lantai 3
  • Ketersediaan
  • Ulasan
No. Panggil No. Barkod Ketersediaan
S59108 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20412721