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Analisis pengaruh store environment impulse buying tendency dan shopping enjoyment tendency terdahap dorongan impulse buying = Analysis of store environment effect impulse buying tendency and shopping enjoyment tendency on impulse buying urge / Yazid Hamdani

Yazid Hamdani; Sri Daryanti, examiner; Wira Pratama Saputra; Sri Rahayu Hijrah Hati, examiner (Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014)

 Abstrak

[Penelitian ini membahas tentang pengaruh Store Environment, Impulse Buying
tendency dan Shopping Enjoyment Tendency terhadap dorongan impulse buying
di Lawson. Penelitian ini menggunakan desain riset studi deskriptif dengan
melakukan survey kepada 165 responden pengunjung Lawson yang pernah
melakukan pembelian impulsif. Desain penelitian yang digunakan adalah
deskriptif konklusif-cross sectional (single cross period). Metode pengambilan
sampel yang digunakan adalah teknik non-probability sampling yakni
convenience sampling. Teknik analisis data yang digunakan adalah dengan
menggunakan SPSS 22 for windows untuk melakukan analisis pre test dan
menggunakan Structural Equation Model (SEM) untuk main test.
Hasil dari penelitian ini bahwa pertama, shopping enjoyment tendency
berpengaruh positif terhadap pembelian impulsif melalui afeksi positif dan urge.
Kedua, Impulse buying tendency berpengaruh positif terhadap pembelian impulsif
melalui urge. Ketiga, Store environment perception berpengaruh positif terhadap
dorongan pembelian impulsif melalui afeksi positif. Keempat, Store environment
tidak menimbulkan dorongan dalam melakukan pembelian impulsif kendati
dorongan melakukan pembelian impusif itu mempengaruhi keputusan pembelian
impulsif. Kelima, Store environment tidak berpengaruh pada dorongan pembelian
impulsif melalui afeksi negatif kendati dorongan melakukan pembelian impusif
itu mempengaruhi keputusan pembelian impulsif, This study discusses the influence of store environment, impulse buying tendency
and shopping enjoyment tendency to urge impulse buying at Lawson. This study
used a descriptive study research design did a survey of 165 respondents Lawson
visitors have ever did impulse buying. The design study is conclusive descriptive
cross-sectional (single cross period). The sampling method used is a nonprobability
sampling technique which convenience sampling. The data analysis
technique used is by using SPSS 22 for windows to do the pre-test analysis and
Structural Equation Model (SEM) for the main test.
Results from this study that the first, shopping enjoyment tendency positive effect
on impulse buying through positive affection and urge. Secondly, Impulse buying
tendency positive effect on impulse buying through urge. Third, Store environment
perception positive effect on impulse buying urge through positive affection.
Fourth, Store environment is not conducive to the stimulation in making impulse
buying despite urge impulse buying that influence impulse buying decisions. Fifth,
Store environment has no effect on impulse buying urge through despite the
negative affection urge impulse buying that influence impulse buying decisions.]

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 Metadata

No. Panggil : S60547
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Penerbitan : [Place of publication not identified]: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
Program Studi :
Bahasa : ind
Sumber Pengatalogan : LibUI ind rda
Tipe Konten : text
Tipe Media : unmediated ; computer
Tipe Carrier : volume ; online resource
Deskripsi Fisik : xv, 89 pages : illustration ; 28 cm + appendix
Naskah Ringkas :
Lembaga Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, Lantai 3
  • Ketersediaan
  • Ulasan
No. Panggil No. Barkod Ketersediaan
S60547 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20412729