Bandung juara : komunitas kreatif dan city branding = Bandung juara : creative communities city branding
Yogi Maulana;
Herlily, supervisor; Hendrajaya Isnaeni, examiner; Evawani Ellisa, examiner
([Publisher not identified]
, 2015)
|
| [Persaingan global kini mengerucut menjadi persaingan antarkota. Setiap kota harusmampu menunjukkan daya saing agar dapat memiliki posisi di dunia. Persainganini memicu pemerintah kota untuk mencari identitas yang dapat memberikan citrayang berbeda dengan kota lainnya. Proses pencarian identitas ini dikenal sebagaistrategi city branding. Identitas yang berbeda dapat diperoleh melalui inovasi dankreativitas. Dengan kata lain, kota memerlukan individu-individu yang kreatif. Didalam skripsi ini akan dibahas mengenai keterkaitan antara komunitas kreatif dancity branding melalui studi kasus Bandung Juara, dengan tujuan untuk mengetahuistrategi branding pemerintah kota dan kebijakannya dalam menanggapi keberadaankomunitas kreatif.;The global competition today pursed into intercity competition. Each cities must beable to demonstrate their competitiveness to be noticed. This competition triggeredthe municipalities to find identities that can give distinctive images from the othercities. This process is known as city branding strategy. Difference identities can beobtained through innovation and creativity. In other words, the cities requirecreative individuals. This paper will discuss about the relation between creativecommunities and city branding through the case studies of Bandung Juara, with theaim to determine the branding strategies of municipality of Bandung and its policiesin response to the presence of creative communities.;The global competition today pursed into intercity competition. Each cities must beable to demonstrate their competitiveness to be noticed. This competition triggeredthe municipalities to find identities that can give distinctive images from the othercities. This process is known as city branding strategy. Difference identities can beobtained through innovation and creativity. In other words, the cities requirecreative individuals. This paper will discuss about the relation between creativecommunities and city branding through the case studies of Bandung Juara, with theaim to determine the branding strategies of municipality of Bandung and its policiesin response to the presence of creative communities., The global competition today pursed into intercity competition. Each cities must beable to demonstrate their competitiveness to be noticed. This competition triggeredthe municipalities to find identities that can give distinctive images from the othercities. This process is known as city branding strategy. Difference identities can beobtained through innovation and creativity. In other words, the cities requirecreative individuals. This paper will discuss about the relation between creativecommunities and city branding through the case studies of Bandung Juara, with theaim to determine the branding strategies of municipality of Bandung and its policiesin response to the presence of creative communities.] |
 S59196-Yogi Maulana .pdf :: Unduh |
| No. Panggil : | S59196 |
| Entri utama-Nama orang : | |
| Entri tambahan-Nama orang : | |
| Entri tambahan-Nama badan : | |
| Subjek : | |
| Penerbitan : | [Place of publication not identified]: [Publisher not identified], 2015 |
| Program Studi : |
| Bahasa : | ind |
| Sumber Pengatalogan : | LibUI ind rda |
| Tipe Konten : | text |
| Tipe Media : | unmediated ; computer |
| Tipe Carrier : | volume ; online resource |
| Deskripsi Fisik : | xii, 57 pages : illustration ; 30 cm + appendix |
| Naskah Ringkas : | |
| Lembaga Pemilik : | Universitas Indonesia |
| Lokasi : | Perpustakaan UI, Lantai 3 |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| S59196 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20413063 |
