Pengaruh jenis inovasi terhadap perilaku pembelian produk baru = The effect of innovation type toward actual adoption of new product / Ismi Tamara
Ismi Tamara;
Avanti Fontana, supervisor; Harahap, Akhir Matua, examiner; Karto Adiwidjaya, examiner
([Publisher not identified]
, 2015)
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ABSTRAK Banyak perusahaan besar yang berangsur tenggelam dalam industrikarena tersandung masalah inovasi dan adaptasi seperti Blockbuster, Dell,Motorola, Sony, dan Yahoo. Teori consumer innovativeness dan disruptiveinnovation mengindikasikan bahwa terdapat perbedaan karakteristik pada earlyadopter dalam jenis inovasi yang berbeda. Penelitian ini menemukan bahwa earlyadopter inovasi disruptive memiliki product knowledge lebih besar daripada earlyadopter inovasi sustaining. Selain itu monetary resource terbukti memberipengaruh moderasi antara hubungan intention terhadap actual adoption. Denganmemahami pengaruh jenis inovasi pada tingkat pembelian produk baru,diharapkan manajer dapat mengambil keputusan yang lebih tepat dalam prosespengembangan produk baru. ABSTRACT Many of big company such as Blockbuster, Dell, Motorola, Sony, and Yahoomove toward the end of their business. Such phenomenon happens because theycannot adapt and follow the disruptive changes in the market. Consumerinnovativeness and disruptive innovation theories implied that each early adopterof different types of innovation have different characteristics. This research foundthat early adopters of disruptive innovation possess deeper knowledge in relatedproduct domain. Moreover, monetary resource proved to moderates therelationship of intention to adoption. Understanding the effect of innovation typestowards actual adoption of new product provides manager better informationduring the product development decision making. |
 S60595-Ismi Tamara.pdf :: Unduh |
| No. Panggil : | S60595 |
| Entri utama-Nama orang : | |
| Entri tambahan-Nama orang : | |
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| Subjek : | |
| Penerbitan : | [Place of publication not identified]: [Publisher not identified], 2015 |
| Program Studi : |
| Bahasa : | ind |
| Sumber Pengatalogan : | LibUI ind rda |
| Tipe Konten : | text |
| Tipe Media : | unmediated ; computer |
| Tipe Carrier : | volume ; online resource |
| Deskripsi Fisik : | xiii, 85 pages : illustration ; 28 cm. + appendix |
| Naskah Ringkas : | |
| Lembaga Pemilik : | Universitas Indonesia |
| Lokasi : | Perpustakaan UI, Lantai 3 |
| No. Panggil | No. Barkod | Ketersediaan |
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| S60595 | TERSEDIA |
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| Tidak ada ulasan pada koleksi ini: 20413064 |
