Analisis pengaruh perceived value dan transaction cost terhadap repurchase intention studi kasus lazada co id = Perceived value transaction cost and repurchase intention in online shopping a relational exchange perspective case study lazada co id / Rizki Nugroho
Rizki Nugroho;
Fatmah, co-promotor; Arga Hananto, examiner; Hapsari Setyowardhani, examiner
(Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015)
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| [Penelitian ini mencoba menguji faktor apa saja yang mempengaruhi perceived value, dantransaction cost terhadap repurchase intention. Analisis dilakukan dengan menggunakandata yang diperoleh melalui penyebaran kuesioner, dan diolah dengan metode analisisSEM. Penelitian ini menyimpulkan bahwa perceived value dan transaction cost berpengaruhsecara negatif terhadap repurchase intention dalam studi kasus Lazada.co.id di Indonesia.!;This study tries to examine what factors affect perceived value and transaction cost to therepurchase. Analyses were performed using data obtained through questionnaires, andprocessed using SEM analysis method. This study concludes that perceived value andtransaction cost have negative impact to the repurchase intention in the case study ofLazada.co.id in Indonesia., This study tries to examine what factors affect perceived value and transaction cost to therepurchase. Analyses were performed using data obtained through questionnaires, andprocessed using SEM analysis method. This study concludes that perceived value andtransaction cost have negative impact to the repurchase intention in the case study ofLazada.co.id in Indonesia.] |
 S60705-rizki nugroho .pdf :: Unduh |
| No. Panggil : | S60705 |
| Entri utama-Nama orang : | |
| Entri tambahan-Nama orang : | |
| Subjek : | |
| Penerbitan : | [Place of publication not identified]: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015 |
| Program Studi : |
| Bahasa : | ind |
| Sumber Pengatalogan : | LibUI ind rda |
| Tipe Konten : | text |
| Tipe Media : | unmediated ; computer |
| Tipe Carrier : | volume ; online resource |
| Deskripsi Fisik : | xiv, 152 pages : illustration ; 29 cm |
| Naskah Ringkas : | |
| Lembaga Pemilik : | Universitas Indonesia |
| Lokasi : | Perpustakaan UI, Lantai 3 |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| S60705 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20413225 |
