Pengaruh manfaat relasional terhadap persepsi nilai sehubungan loyalitas pelanggan studi kasus di tiga gerai kopi Indonesia = The effect of relational benefits on perceived value in relation to customer loyalty a case study in Indonesias three local coffee outlets / Anggita Sulisetiasih
Anggita Sulisetiasih;
Khairani, supervisor; Arga Hananto, examiner; Elevita Yuliati, examiner
(Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015)
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[Tujuan dari penelitian ini adalah untuk menentukan efek langsung dan tidak langsung (dimediasi melalui perceived value) relational benefits terhadap customer loyalty. Empathyphotheses digunakan dari dukungan literatur sebelumnya. Jumlah responden yangdigunakan dalam penelitian ini adalah 140 responden yang usia 17 tahun dan di atas yangtinggal di daerah Jakarta. Data dikumpulkan melalui convinience sampling dan purposivesampling . Metode yang digunakan dalam penelitian ini adalah Structural Equation Modeling( SEM ) . Semua hyphotheses didukung dan signifikan. Dalam hal ini, relational benefitsmemang memiliki efek positif pada perceived value. Relational benefits juga positifmempengaruhi customer loyalty dan memiliki efek tidak langsung terhadap customer loyaltymelalui perceived value. Terakhir, perceived value positif mempengaruhi customer loyalty., The purpose of this study is to determine the direct and indirect effect (mediated throughperceived value) of relational benefits to customer loyalty. Four hyphotheses were used fromliterature support. Total respondents were used in this study were 140 respondents who are 17yeard of age and above who are living in Jakarta area. The data was collected throughconvinience sampling and purposive sampling. The method used in this research is StructuralEquation Modeling (SEM). All hyphotheses were supported and significant. In this case,relational benefits does have positive effect on perceived value. Relational benefits alsopositively influence customer loyalty and has an indirect effect on customer loyalty viaperceived value. Lastly, perceived value positively influences customer loyalty.] |
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No. Panggil : | S59317 |
Entri utama-Nama orang : | |
Entri tambahan-Nama orang : | |
Subjek : | |
Penerbitan : | [Place of publication not identified]: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015 |
Program Studi : |
Bahasa : | eng |
Sumber Pengatalogan : | LibUI ind rda |
Tipe Konten : | text |
Tipe Media : | unmediated ; computer |
Tipe Carrier : | volume ; online resource |
Deskripsi Fisik : | xiv, 59 pages : illustration ; 30 cm + appendix |
Naskah Ringkas : | |
Lembaga Pemilik : | Universitas Indonesia |
Lokasi : | Perpustakaan UI, Lantai 3 |
No. Panggil | No. Barkod | Ketersediaan |
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S59317 | TERSEDIA |
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Tidak ada ulasan pada koleksi ini: 20413230 |