Faktor faktor pendorong pembelian produk pendidikan berbasis video di PT Zenius education periode 2015 = Factors influencing video based education products at PT Zenius education in 2015 period / Frederick Reynaldo Siregar
Siregar, Frederick Reynaldo;
Sisdjiatmo Kusumosuwidho Widhaningrat, supervisor; Rambat Lupiyoadi, examiner; Elok Savitri Pusparini, examiner
(Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015)
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| [Penelitian ini melihat kepada perkembangan dunia bimbingan belajar diIndonesia khususnya melalui media e-learning seperti internet ataupunmultimedia. Penelitian dilakukan dengan 2 cara, exploratory melalui focus groupdiscussion untuk variable process, people dan physical evidence dan melaluidescriptive yang mengunakan survey untuk variable product, price, promotion,dan place. Hasil yang didapat dari descriptive adalah bahwa tidak satupun darivariable product, price, promotion, dan place mampu mempengaruhi keputusanpembelian dari produk Zenius secara signifikan. Hasil dari exploratory sendirimenunjukan bahwa 3 variable yang tersisa mempunyai indikator-indikator yangdianggap penting juga oleh responden.;This research purpose is to gain deeper understanding of why people buycram school services in Indonesia, the case study used in this research is ZeniusEducation. The research used two method, one is descriptive for the purpose offinding the significance of product, price, promotion, and place factors. The otherone is exploratory to gain insight of process, people, and physical evidencefactors. The result is that none of the factors can influence the decision by itself., This research purpose is to gain deeper understanding of why people buycram school services in Indonesia, the case study used in this research is ZeniusEducation. The research used two method, one is descriptive for the purpose offinding the significance of product, price, promotion, and place factors. The otherone is exploratory to gain insight of process, people, and physical evidencefactors. The result is that none of the factors can influence the decision by itself.] |
 S59315-Frederick reynaldo S.pdf :: Unduh |
| No. Panggil : | S59315 |
| Entri utama-Nama orang : | |
| Entri tambahan-Nama orang : | |
| Subjek : | |
| Penerbitan : | [Place of publication not identified]: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015 |
| Program Studi : |
| Bahasa : | ind |
| Sumber Pengatalogan : | LibUI ind rda |
| Tipe Konten : | text |
| Tipe Media : | unmediated ; computer |
| Tipe Carrier : | volume ; online resource |
| Deskripsi Fisik : | xii, 81 pages : illustration ; 30 cm + appendix |
| Naskah Ringkas : | |
| Lembaga Pemilik : | Universitas Indonesia |
| Lokasi : | Perpustakaan UI, Lantai 3 |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| S59315 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20413240 |
