Pengaruh e-service quality terhadap Brand Trust pada penyedia jasa e-ticketing di Indoneisa : studi pada situs tiket.com = The effect of e-service quality towards Brand Trust on e-ticketing service providers in Indonesia : study on tiket.com website / Puteri Rengganis
Puteri Rengganis;
Achmad Fauzi, supervisor; Effy Zalfiana Rusfian, examiner; Eva Andayani, examiner
([Publisher not identified]
, 2015)
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ABSTRAK Penelitian ini menguji pengaruh e-service quality terhadap brand trust pada situsTiket.com. Dimensi e-service quality yang digunakan adalah website usability,information quality, reliability, responsiveness, assurance, dan personalization.Dimensi brand trust yang digunakan adalah brand reliability dan brand intention.Penelitian ini menggunakan pendekatan kuantitatif, dimana data penelitiandikumpulkan melalui survei dengan kuesioner online yang dilakukan terhadap 100pelanggan Tiket.com. Teknik analisis data yang digunakan adalah analisis regresiberganda. Hasil penelitian menunjukkan bahwa E-Service Quality memilikipengaruh yang signifikan dan kuat terhadap Brand Trust. Di antara dimensi eservicequality yang digunakan, responsiveness merupakan dimensi yangmemiliki pengaruh terbesar terhadap variabel brand trust. ABSTRACT This study examines the effect of e-service quality towards brand trust onTiket.com website. The dimensions used to measure e-service quality are websiteusability, information quality, reliability, responsiveness, assurance, andpersonalization. Brand trust was measured using brand reliability and brandintention. This research used a quantitative approach, in which data was collectedby doing survey towards 100 customers of Tiket.com with online questionnaire.Multiple regressions were used to analyze the data. The result showed that eservicequality has a significant and strong effect towards brand trust andresponsiveness proved as the dimension of e-service quality that gives thestrongest effect towards brand trust variable. |
 S61170-Puteri Rengganis.pdf :: Unduh
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| No. Panggil : | S61170 |
| Entri utama-Nama orang : | |
| Entri tambahan-Nama orang : | |
| Entri tambahan-Nama badan : | |
| Subjek : | |
| Penerbitan : | [Place of publication not identified]: [Publisher not identified], 2015 |
| Program Studi : |
| Bahasa : | ind |
| Sumber Pengatalogan : | LibUI ind rda |
| Tipe Konten : | text |
| Tipe Media : | unmediated ; computer |
| Tipe Carrier : | volume ; online source |
| Deskripsi Fisik : | xvi, 120 pages : illustration ; 28 cm + appendix |
| Naskah Ringkas : | |
| Lembaga Pemilik : | Universitas Indonesia |
| Lokasi : | Perpustakaan UI, Lantai 3 |
| No. Panggil | No. Barkod | Ketersediaan |
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| S61170 | TERSEDIA |
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| Tidak ada ulasan pada koleksi ini: 20413485 |
