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Pengaruh e-service quality terhadap Brand Trust pada penyedia jasa e-ticketing di Indoneisa : studi pada situs tiket.com = The effect of e-service quality towards Brand Trust on e-ticketing service providers in Indonesia : study on tiket.com website / Puteri Rengganis

Puteri Rengganis; Achmad Fauzi, supervisor; Effy Zalfiana Rusfian, examiner; Eva Andayani, examiner ([Publisher not identified] , 2015)

 Abstrak

ABSTRAK
Penelitian ini menguji pengaruh e-service quality terhadap brand trust pada situs
Tiket.com. Dimensi e-service quality yang digunakan adalah website usability,
information quality, reliability, responsiveness, assurance, dan personalization.
Dimensi brand trust yang digunakan adalah brand reliability dan brand intention.
Penelitian ini menggunakan pendekatan kuantitatif, dimana data penelitian
dikumpulkan melalui survei dengan kuesioner online yang dilakukan terhadap 100
pelanggan Tiket.com. Teknik analisis data yang digunakan adalah analisis regresi
berganda. Hasil penelitian menunjukkan bahwa E-Service Quality memiliki
pengaruh yang signifikan dan kuat terhadap Brand Trust. Di antara dimensi eservice
quality yang digunakan, responsiveness merupakan dimensi yang
memiliki pengaruh terbesar terhadap variabel brand trust.

ABSTRACT
This study examines the effect of e-service quality towards brand trust on
Tiket.com website. The dimensions used to measure e-service quality are website
usability, information quality, reliability, responsiveness, assurance, and
personalization. Brand trust was measured using brand reliability and brand
intention. This research used a quantitative approach, in which data was collected
by doing survey towards 100 customers of Tiket.com with online questionnaire.
Multiple regressions were used to analyze the data. The result showed that eservice
quality has a significant and strong effect towards brand trust and
responsiveness proved as the dimension of e-service quality that gives the
strongest effect towards brand trust variable.

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 Metadata

No. Panggil : S61170
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Entri tambahan-Nama badan :
Subjek :
Penerbitan : [Place of publication not identified]: [Publisher not identified], 2015
Program Studi :
Bahasa : ind
Sumber Pengatalogan : LibUI ind rda
Tipe Konten : text
Tipe Media : unmediated ; computer
Tipe Carrier : volume ; online source
Deskripsi Fisik : xvi, 120 pages : illustration ; 28 cm + appendix
Naskah Ringkas :
Lembaga Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, Lantai 3
  • Ketersediaan
  • Ulasan
No. Panggil No. Barkod Ketersediaan
S61170 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20413485