Deskripsi Lengkap
| Bahasa : | ind |
| Sumber Pengatalogan : | LibUI ind rda |
| Tipe Konten : | text (rdacontent) |
| Tipe Media : | unmediated (rdamedia); computer (rdamedia) |
| Tipe Carrier : | volume (rdacarrier); online resource (rdacarrier) |
| Deskripsi Fisik : | xv, 137 pages : illustration ; 28 cm + appendix |
| Naskah Ringkas : | |
| Lembaga Pemilik : | Universitas Indonesia |
| Lokasi : | Perpustakaan UI, Lantai 3 |
- Ketersediaan
- File Digital: 1
- Ulasan
- Sampul
- Abstrak
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| T43742 | 15-24-86459925 | TERSEDIA |
| Tidak ada ulasan pada koleksi ini: 20414332 |
Abstrak
Tesis ini membahas Hubungan Electronic Word of Mouth, Product Attributes,
Service Quality dan Price terhadap Brand loyalty, Studi pada Holycow
Steakhouse by Chef Afit. Penelitian ini adalah penelitian kuantitatif eksplanatif.
Responden adalah pelanggan Holycow Steakhouse yang bekerja di daerah Jakarta
Selatan yang berjumlah 175 orang. Metode analisa data dilakukan dengan statistik
analisa deskriptif dan Korelasi Spearman untuk membuktikan hipotesis dalam
penelitian ini. Hasil penelitian menunjukkan bahwa terdapat hubungan yang
positif, kuat dan signifikan antara Electronic Word of Mouth dengan Brand
Loyalty, Product Attributes dengan Brand Loyalty, Service Quality dengan Brand
Loyalty serta Price dengan Brand Loyalty
ABSTRACT
This Study conducted to found the Relationship between Electronic Word of Mouth, Product Attributes, Service Quality and Price to Brand loyalty. This study used a quantitative explanative method with a questionnaire survey through a 175 loyal customers of Holycow Steakhouse which works at South Jakarta Area. The Analysis method presents a descriptive statistical analysis and Spearman?s Correlation to prove the research hypothesis. The result showed that there is a positive, strong and significant Relationship between Electronic Word of Mouth and Brand Loyalty, Product Attributes and Brand Loyalty, Service Quality and Brand Loyalty, Price and Brand Loyalty;
ABSTRACT
This Study conducted to found the Relationship between Electronic Word of Mouth, Product Attributes, Service Quality and Price to Brand loyalty. This study used a quantitative explanative method with a questionnaire survey through a 175 loyal customers of Holycow Steakhouse which works at South Jakarta Area. The Analysis method presents a descriptive statistical analysis and Spearman?s Correlation to prove the research hypothesis. The result showed that there is a positive, strong and significant Relationship between Electronic Word of Mouth and Brand Loyalty, Product Attributes and Brand Loyalty, Service Quality and Brand Loyalty, Price and Brand Loyalty;