Pengaruh media exposure dan media literacy pada sikap seseorang (studi pada program penanggulangan kemiskinan pemerintah terhadap penerima bantuan) = The influence of media exposure and media literacy towards someone s behavior study on government s poverty reduction program towards the aid beneficiaries / Intan Tanjung Sari
Intan Tanjung Sari;
Pinckey Triputra, co-promotor; Zulhasril Nasir, examiner; Eduard Lukman, examiner; Eriyanto, examiner
([Publisher not identified]
, 2015)
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[ABSTRAK Berbagai penelitian mengenai media menunjukkan bahwa media memiliki efekterhadap sikap seseorang. Sehubungan dengan penggunaan media, pemerintahmelalui Tim Nasional Percepatan Penanggulangan Kemiskinan (TNP2K)melakukan sosialisasi terkait program peningkatan kesejahteraan masyarakatkurang mampu. Sosialisasi yang bertujuan memperkenalkan program yangdikemas dalam istilah Kartu Sakti Jokowi menggunakan berbagai macam metodesalah satunya media massa. Bagaimana pengaruh media exposure dan medialiteracy terkait berita program pada sikap penerima bantuan menjadi pertanyaandalam penelitian ini. Penelitian ini menggunakan metode kuantitatif untuk melihatpengaruh media exposure dan media literacy terkait berita program terhadap sikappenerima bantuan pada pemerintah. Hasil penelitian ini menunjukkan bahwamedia exposure berpengaruh signifikan terhadap media literacy karena medialiteracy tidak akan terjadi tanpa adanya terpaan media. Selanjutnya mediaexposure tidak mempengaruhi sikap penerima bantuan karena masyarakatpenerima bantuan sudah memiliki sumber informasi lain dalam memahami isiberita media terkait program. Hal ini diperkuat dengan adanya pengaruh yangsignifikan antara media literacy dengan sikap. Artinya, pemahaman terhadapkonten media mempengaruhi sikap penerima bantuan. Meskipun berita memilkisentimen negatif, tidak mempengaruhi sikap masyarakat untuk tidak menyukaiprogram bantuan pemerintah. Hal ini terjadi karena berbagai metode sosialisasiyang dilakukan TNP2K menjadi sumber informasi yang menumbuhkanpemahaman masyarakat penerima manfaat. ABSTRACT Many research about media indicated that media has effect towards someone’sbehavior. In accordance with the media usage, the government through TimNasional Percepatan Penanggulangan Kemiskinan (TNP2K) held disseminationrelated to the prosperity improvement program for poor community.Dissemination which aimed to introduce the program in the package ofKartuSaktiJokowi using some methods, which one of them is mass media. How isthe influence of media exposure and media literacy related to the program newscoverage towards the behavior of aid beneficiaries became a question in thisresearch. This research used quantitative method to see the influence of mediaexposure and media literacy related to the program news coverageof the aidbeneficiaries behavior towards the government. The result of this research hasshown that media exposure is significantly influential to media literacy becausemedia literacy will not happened without media exposure. Media exposure has noinfluence in the aid beneficiaries behavior because the aid beneficiaries have hadother information resources in understanding media content related to theprogram. This is strengthened with the significant influence between medialiteracy with the behavior. This means that the understanding towards mediacontent influences the beneficiaries behavior. Although there were news withnegative sentiment, the community’s behavior was not influenced to dislike thegovernment aid program. This happened because many dissemination methodsdone by TNP2K became resource of information which grows the understandingof aid beneficiaries, Many research about media indicated that media has effect towards someone’sbehavior. In accordance with the media usage, the government through TimNasional Percepatan Penanggulangan Kemiskinan (TNP2K) held disseminationrelated to the prosperity improvement program for poor community.Dissemination which aimed to introduce the program in the package ofKartuSaktiJokowi using some methods, which one of them is mass media. How isthe influence of media exposure and media literacy related to the program newscoverage towards the behavior of aid beneficiaries became a question in thisresearch. This research used quantitative method to see the influence of mediaexposure and media literacy related to the program news coverageof the aidbeneficiaries behavior towards the government. The result of this research hasshown that media exposure is significantly influential to media literacy becausemedia literacy will not happened without media exposure. Media exposure has noinfluence in the aid beneficiaries behavior because the aid beneficiaries have hadother information resources in understanding media content related to theprogram. This is strengthened with the significant influence between medialiteracy with the behavior. This means that the understanding towards mediacontent influences the beneficiaries behavior. Although there were news withnegative sentiment, the community’s behavior was not influenced to dislike thegovernment aid program. This happened because many dissemination methodsdone by TNP2K became resource of information which grows the understandingof aid beneficiaries] |
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No. Panggil : | T43946 |
Entri utama-Nama orang : | |
Entri tambahan-Nama orang : | |
Entri tambahan-Nama badan : | |
Subjek : | |
Penerbitan : | [Place of publication not identified]: [Publisher not identified], 2015 |
Program Studi : |
Bahasa : | ind |
Sumber Pengatalogan : | LibUI ind rda |
Tipe Konten : | text |
Tipe Media : | unmediated ; computer |
Tipe Carrier : | volume ; online resource |
Deskripsi Fisik : | xiv, 153 pages : illustration ; 28 cm + appendix |
Naskah Ringkas : | |
Lembaga Pemilik : | Universitas Indonesia |
Lokasi : | Perpustakaan UI, Lantai 3 |
No. Panggil | No. Barkod | Ketersediaan |
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T43946 | TERSEDIA |
Ulasan: |
Tidak ada ulasan pada koleksi ini: 20414428 |