:: UI - Tesis Membership :: Kembali

UI - Tesis Membership :: Kembali

Evaluasi strategi komunikasi program sosialisasi reformasi birokrasi (studi kasus pada program pencatatan nikah di Kementerian Agama) = Evaluation of the communication strategy on the socialization of bureaucratic reform program case study through one of the current feature called the civil registration programme at ministry of religion affair / Yuliani Marsum

Yuliani Marsum; Nia Sarinastiti, supervisor; Irwansyah, examiner; Henry Faisal Noor, examiner (Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015)

 Abstrak

[Reformasi birokrasi Pemerintah Indonesia bertujuan untuk memberikan
pelayanan yang cepat, transparan dan akuntabel. Tujuan penelitian ini adalah untuk
mengevaluasi implementasi strategi komunikasi salah satu program reformasi birokrasi
pemerintah, yaitu penyelenggaraan layanan unggulan pencatatan nikah di lingkungan
Kementerian Agama. Penelitian ini menggunakan metodologi kualitatif deskriptif
dengan pendekatan studi kasus intrinsik, melalui wawancara mendalam dengan
responden terpilih dan dokumentasi.
Hasil penelitian dan pembahasan dengan lima orang narasumber menunjukkan
bahwa strategi komunikasi pada program pelayanan pencatatan nikah di Kementerian
Agama telah menerapkan kerangka Nine steps of Strategic Public Relations, yaitu
analisa situasi, analisa organisasi, analisa publik, tujuan dan sasaran, tindakan dan
respon strategi, komunikasi efektif, taktik komunikasi dan implementasi rencana
strategis. Namun demikian terdapat beberapa step yang harus dioptimalisasikan;Bureaucratic Reform of the Indonesian Government aims to provide the better
service for the public that is fast, transparent and accountable. The aim of this research
is to evaluate the implementation of the communication strategy in one of the current
feature program, which is the civil registration in the office of Religious Affairs, known
as KUA. This research uses descriptive qualitative methodology with a case study
approach.
The result of this research after having discussed by five expert resources had
concluded that the communication strategy used in civil registration program in KUA
right now is appropriate and effective by using Nine steps of Strategic Public Relations
that includes situation analysis, organizational analysis, public analysis, goals and
objectives, action and response strategies, effective communication, communication
tactics and implementation of strategic plans. Although there are steps to be optimized, Bureaucratic Reform of the Indonesian Government aims to provide the better
service for the public that is fast, transparent and accountable. The aim of this research
is to evaluate the implementation of the communication strategy in one of the current
feature program, which is the civil registration in the office of Religious Affairs, known
as KUA. This research uses descriptive qualitative methodology with a case study
approach.
The result of this research after having discussed by five expert resources had
concluded that the communication strategy used in civil registration program in KUA
right now is appropriate and effective by using Nine steps of Strategic Public Relations
that includes situation analysis, organizational analysis, public analysis, goals and
objectives, action and response strategies, effective communication, communication
tactics and implementation of strategic plans. Although there are steps to be optimized]

 File Digital: 1

Shelf
 T43851-Yuliani Marsum.pdf :: Unduh

LOGIN required

 Metadata

No. Panggil : T43851
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Entri tambahan-Nama badan :
Subjek :
Penerbitan : [Place of publication not identified]: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015
Program Studi :
Bahasa : ind
Sumber Pengatalogan : LibUI ind rda
Tipe Konten : text
Tipe Media : unmediated ; computer
Tipe Carrier : volume ; online resource
Deskripsi Fisik : xiii, 147 pages : illustration ; 28 cm + appendix
Naskah Ringkas :
Lembaga Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, Lantai 3
  • Ketersediaan
  • Ulasan
No. Panggil No. Barkod Ketersediaan
T43851 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20414458