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Preferensi konsumen terhadap pemilihan unit hunian pada perumahan hijau di Depok = Consumer preference of dwelling unit choice on green housing in Depok / Yola Rosa Bella Harum Utami

Yola Rosa Bella Harum Utami, uathor; ([Publisher not identified] , 2015)

 Abstrak

[ABSTRAK
Tesis ini membahas preferensi konsumen yang memilih unit hunian pada
perumahan hijau di Depok, yaitu Perumahan Telaga Golf Sawangan, Tamansari
Puri Bali, dan Greenland Forest Park. Setelah melakukan observasi dengan
residential image method serta studi literatur, ketiga perumahan tersebut belum
secara holistic (menyeluruh) menerapkan parameter hijau pada perumahannya.
Perumahan Telaga Golf telah dihuni 700 keluarga, Puri Bali 700 keluarga, dan
Greenland 300 keluarga. Peneliti mendapatkan 64 responden yang dipilih dengan
menggunakan metode convenience sampling, yaitu 26 responden dari Telaga
Golf, 26 responden dari Puri Bali, dan 12 responden dari Greenland. Dari hasil
wawancara dan kuesioner dapat diketahui bahwa variabel dengan nilai rata-rata
tertinggi adalah kualitas udara lingkungan. Hal ini berarti bahwa hipotesis
“parameter hijau berupa luas ruang terbuka hijau (RTH) berbanding lurus
terhadap besarnya preferensi konsumen untuk memilih unit hunian pada
perumahan hijau” diterima karena RTH juga cukup menjadi pertimbangan
konsumen serta kualitas udara yang dihasilkan berasal dari luasnya RTH pada
perumahan tersebut.
Dengan adanya perbedaan penerapan parameter hijau di setiap perumahan,
juga terjadi perbedaan preferensi responden dengan lokasi perumahan yang
berbeda. Dari 64 responden, terdapat 4 responden dengan penghasilan kurang dari
Rp 5,2 juta per bulan (kelas menengah ke bawah), 19 responden dengan
penghasilan Rp 5,2 juta hingga Rp 12 juta per bulan (kelas menengah), dan 41
responden dengan penghasilan lebih dari Rp 12 juta per bulan. Responden kelas
menengah ke atas memiliki preferensi yang lebih besar terhadap parameter hijau
jika dibandingkan dengan responden kelas menengah dan menengah ke bawah.
Setelah melakukan kalkulasi biaya dengan metode meter persegi (square meter
method) dapat diketahui bahwa harga rumah dan tanah memiliki harga yang lebih
tinggi sebesar 15% dari harga pasar rumah di Depok. Namun konsumen merasa
bahwa harga tersebut sesuai dengan kualitas lingkungan dalam perumahan
tersebut. Dengan penerapan parameter hijau pada proyek perumahannya,
pengembang perumahan juga tetap dapat memperoleh keuntungan dengan bisa
menjual unit huniannya dengan harga yang lebih tinggi walau memerlukan modal
yang cukup besar di awal pelaksanaannya. Selain itu, dengan menggunakan
bantuan perangkat lunak SPSS (Statistical Package for the Social Sciences) 17
peneliti juga dapat mengetahui bahwa RTH memiliki korelasi terhadap kualitas
udara lingkungan sebesar 71,2 %.

ABSTRACT
This thesis discusses the preferences of consumers who choose a dwelling
unit on green housing in Depok, namely Telaga Golf Sawangan, Tamansari Puri
Bali, and Greenland Forest Park. After observing by residential image method,
they are not applying the green parameter on their housing holistically yet. Telaga
Golf has occupied by 700 families, Puri Bali 700 families, and 300 families in
Greenland. Researcher get 64 respondents that selected using convenience
sampling method, i.e. 26 respondents from Telaga Golf, 26 respondents from Puri
Bali, and 12 respondents from Greenland. From interviews and questionnaires can
be seen that the variable with the highest average score is the environmental air
quality. This means that the hypothesis "green parameters in the form of breadth
green open space is directly proportional to the consumer preferences to choose a
dwelling unit on the green housing" was accepted because green space also
reasonably be considered by consumers as well as the air quality comes from the
breadth of green space in these housing.
With the difference in the application of green parameters in each housing,
there is a difference preferences of respondents with different housing locations as
well. Of the 64 respondents, there are 4 respondents with an income of less than
Rp 5.2 million per month (lower middle class), 19 respondents with an income of
Rp 5.2 million to Rp 12 million per month (middle class), and 41 respondents
with income more than Rp 12 million per month (upper middle class).
Respondents from upper middle class have a greater preference towards green
parameters when compared to middle and lower middle class respondents. After
calculating the cost by square meter method, can be seen that the price of the
house and the land has a higher price of 15% from the market price of a house in
Depok. However, consumers feel that the price is in line with the quality of the
environment in their housing. With the implementation of the green parameter on
housing projects, housing developers also can still get profit by being able to sell
the housing units at a higher price even require substantial capital in the initial
implementation. In addition, by using SPSS (Statistical Package for the Social
Sciences) 17 researcher also know that green space has a correlation to the
environmental air quality by 71.2%, This thesis discusses the preferences of consumers who choose a dwelling
unit on green housing in Depok, namely Telaga Golf Sawangan, Tamansari Puri
Bali, and Greenland Forest Park. After observing by residential image method,
they are not applying the green parameter on their housing holistically yet. Telaga
Golf has occupied by 700 families, Puri Bali 700 families, and 300 families in
Greenland. Researcher get 64 respondents that selected using convenience
sampling method, i.e. 26 respondents from Telaga Golf, 26 respondents from Puri
Bali, and 12 respondents from Greenland. From interviews and questionnaires can
be seen that the variable with the highest average score is the environmental air
quality. This means that the hypothesis "green parameters in the form of breadth
green open space is directly proportional to the consumer preferences to choose a
dwelling unit on the green housing" was accepted because green space also
reasonably be considered by consumers as well as the air quality comes from the
breadth of green space in these housing.
With the difference in the application of green parameters in each housing,
there is a difference preferences of respondents with different housing locations as
well. Of the 64 respondents, there are 4 respondents with an income of less than
Rp 5.2 million per month (lower middle class), 19 respondents with an income of
Rp 5.2 million to Rp 12 million per month (middle class), and 41 respondents
with income more than Rp 12 million per month (upper middle class).
Respondents from upper middle class have a greater preference towards green
parameters when compared to middle and lower middle class respondents. After
calculating the cost by square meter method, can be seen that the price of the
house and the land has a higher price of 15% from the market price of a house in
Depok. However, consumers feel that the price is in line with the quality of the
environment in their housing. With the implementation of the green parameter on
housing projects, housing developers also can still get profit by being able to sell
the housing units at a higher price even require substantial capital in the initial
implementation. In addition, by using SPSS (Statistical Package for the Social
Sciences) 17 researcher also know that green space has a correlation to the
environmental air quality by 71.2%]

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 Metadata

No. Panggil : T43950
Entri utama-Nama orang :
Entri tambahan-Nama badan :
Subjek :
Penerbitan : [Place of publication not identified]: [Publisher not identified], 2015
Program Studi :
Bahasa : ind
Sumber Pengatalogan : LibUI ind rda
Tipe Konten : text
Tipe Media : unmediated ; computer
Tipe Carrier : volume ; online resource
Deskripsi Fisik : xv, 127 pages : illustration ; 28 cm + appendix
Naskah Ringkas :
Lembaga Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, Lantai 3
  • Ketersediaan
  • Ulasan
No. Panggil No. Barkod Ketersediaan
T43950 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20414555