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Evaluasi komunikasi budaya perusahaan sebagai upaya untuk pencapaian visi misi perusahaan yang lebih baik (kasus Bank DKI) = Evaluation on corporate culture communication as an attempt to achieve better vision and mission (case study Bank DKI) / Kurniawan Adikusuma

Kurniawan Adikusuma; Nia Sarinastiti, supervisor; Billy Sarwono, examiner; Hendriyani, examiner; Eduard Lukman, examiner ([Publisher not identified] , 2015)

 Abstrak

[ABSTRAK
Penelitian ini dilatarbelakangi oleh pelaksanaan nilai-nilai budaya perusahaan terkait
kualitas layanan, kualitas proses, tingkat kedisiplinan, dan kepatuhan terhadapStandard
Operating Procedure (SOP) pada suatu organisasi. Dengan mengambil kasus komunikasi
keorganisasian di Bank DKI, tujuan penelitian adalah mengevaluasi peran komunikasi
terhadap penerapan budaya perusahaan di lingkungan internal Bank DKI.Penelitian ini
menggunakan teori Smith (2005) mengenai tiga tingkatan tujuan program organisasi dan
teori evaluasi program komunikasi.Penelitian dengan pendekatan kualitatif melalui
metode wawancara ini menghasilkan kesimpulan bahwa perlunya komitmen dari
manajemen untuk fokus memperbaiki nilai-nilai budaya perusahaan dan meningkatkan
kinerja bisnis melalui proses SOP yang benar dan melaksanakan fungsi risk and
compliance dalam menjalankan proses bisnis.

ABSTRACT
This research is based on the implementation of corporate culture related to service
standard, process quality, disciplinary, and level of conformation of an
organization’sStandard Operating Procedure(SOP) in an organization. Using
anorganizational communication case in Bank DKIfor the research sample, the goal is to
evaluate the function of communication on the implementation of internal corporate
culture applicationinBank DKI.This research uses Smith’s Theory (2005) on the three
levels of organizational program and communication evaluation. Using qualitative
approach utilizing interview method to a conclusion that management commitment is
needed to focus on improving its corporate culture value and enhancing business
productivity by implementing SOP correctly and executing risk and compliance function
on business process., This research is based on the implementation of corporate culture related to service
standard, process quality, disciplinary, and level of conformation of an
organization’sStandard Operating Procedure(SOP) in an organization. Using
anorganizational communication case in Bank DKIfor the research sample, the goal is to
evaluate the function of communication on the implementation of internal corporate
culture applicationinBank DKI.This research uses Smith’s Theory (2005) on the three
levels of organizational program and communication evaluation. Using qualitative
approach utilizing interview method to a conclusion that management commitment is
needed to focus on improving its corporate culture value and enhancing business
productivity by implementing SOP correctly and executing risk and compliance function
on business process.]

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 Metadata

No. Panggil : T44587
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Entri tambahan-Nama badan :
Subjek :
Penerbitan : [Place of publication not identified]: [Publisher not identified], 2015
Program Studi :
Bahasa : ind
Sumber Pengatalogan : LibUI ind rda
Tipe Konten : text
Tipe Media : unmediated ; computer
Tipe Carrier : volume ; online resource
Deskripsi Fisik : xv, 161 pages : illustration ; 28 cm + appendix
Naskah Ringkas :
Lembaga Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI Lantai. 3
  • Ketersediaan
  • Ulasan
No. Panggil No. Barkod Ketersediaan
T44587 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20414581