[ABSTRAK
Analisis SituasiCreative entrepreneur adalah seseorang yang menanam modal melaluibakatnya sendiri atau orang lain, yang jika dikelola dengan baik akanmenghasilkan manfaat bagi lingkungan dan ekonomi. Creativeentrepreneur merupakan langkah untuk mewujudkan ekonomi kreatifIndonesia. Beberapa tahun belakangan, konsep creative entrepreneurdiminati oleh kalangan anak muda, tak terkecuali mahasiswaUniversitas IndonesiaManfaat dan Tujuan Pengembangan PrototipeManfaat program ini antara lain memberikan informasi lengkap danmemperkenalkan mahasiswa UI tentang creative entrepreneur.Program ini bertujuan untuk memicu semangat kewirausahaan, melaluibakat yang dimilikinya.Prototipe yang DikembangkanProgram radio yang diajukan adalah program yang khusus membahascreative entrepreneur dengan sasaran khusus mahasiswa UI dansasaran umum anak muda Indonesia, dengan usia 18-35 tahun.Program tersebut disajikan dalam format talk show denganmengundang narasumber, sesuai topik per pekannya. Topik-topik yangditawarkan tiap pekannya, berpedoman pada subsektor industri kreatifPekan Produk Kreatif Indonesia 2011 dan riset khalayak.Evaluasi-Pre test dilakukan dengan kuesioner online untuk mendapatkanmasukan agar program bisa lebih baik dan sesuai kebutuhan khalayak.-Evaluasi dilakukan dengan metode penyebaran kuesioner onlinekepada pendengar program Be Creativepreneur!.-Evaluasi dari pendengar juga dilakukan melalui analisis pesan yangmasuk melalui e-mail, SMS, maupun media sosial. Dari evaluasi iniakan terlihat pula seberapa besar respon dan interaksi pendengarterhadap program Be Creativepreneur!AnggaranAnggaran Biaya Produksi Prototipe = Rp 265.000,00Anggaran Biaya Produksi Program per episode = Rp 145.000,00Anggaran Biaya Produksi per episode khusus kompetisi = Rp 715.000,00Total biaya produksi = Rp 3.595.000,00Perkiraan Pendapatan = Rp 500.000Rencana Anggaran Evaluasi = Rp 150.000,00
ABSTRACT
Situation AnalysisCreative entrepreneur is when a person invests through his own orother people?s skills, which will be useful for environment andeconomy if managed well. Creative entrepreneur is a step to realizeIndonesia?s creative economy. For the past few years, the concept ofcreative entrepreneur interests youth, with no exception ofUniversitas IndonesiaThe Advantages and The Purposes of Prototype DevelopmentThe benefits of this program are giving full information andintroducing UI students about creative entrepreneur.This program aims on triggering the spirit of entrepreneurshipthrough the skills that are owned.The Developed PrototypeRadio program that is proposed is the particular program thatdiscusses creative entrepreneur with UI students as the certain targetand Indonesian youth aged 18-35 as the general target. Theprogram is presented in a format of talk show by invitinginterviewee, according to weekly topic. The topics that are offeredevery week are based on subsector creative industry, Pekan ProdukKreatif Indonesia 2011 and public research.The Evaluation-Pretest is done with online questionnaire to get suggestion so theprogram can be better and fit the public needs.-Evaluation is done by spreading online questionnaire method to thelisteners of program Be Creativepreneur!-Evaluation is also done by analyzing messages in e-mail, SMS, andsocial media. Through this evaluation, it will be clear how muchresponse and listeners interaction to the program BeCreativepreneurs!BudgetPrototype Production Cost Budget= Rp 265.000,00Program Production Cost Budget each episode = Rp 145.000,00Program Production Cost Budget each competition episode = Rp715.000,00Total Production Cost = Rp 3.595.000,00Estimated Income = Rp 500.000Evaluation Budget Plan = Rp 150.000,00, Situation AnalysisCreative entrepreneur is when a person invests through his own orother people’s skills, which will be useful for environment andeconomy if managed well. Creative entrepreneur is a step to realizeIndonesia’s creative economy. For the past few years, the concept ofcreative entrepreneur interests youth, with no exception ofUniversitas IndonesiaThe Advantages and The Purposes of Prototype DevelopmentThe benefits of this program are giving full information andintroducing UI students about creative entrepreneur.This program aims on triggering the spirit of entrepreneurshipthrough the skills that are owned.The Developed PrototypeRadio program that is proposed is the particular program thatdiscusses creative entrepreneur with UI students as the certain targetand Indonesian youth aged 18-35 as the general target. Theprogram is presented in a format of talk show by invitinginterviewee, according to weekly topic. The topics that are offeredevery week are based on subsector creative industry, Pekan ProdukKreatif Indonesia 2011 and public research.The Evaluation-Pretest is done with online questionnaire to get suggestion so theprogram can be better and fit the public needs.-Evaluation is done by spreading online questionnaire method to thelisteners of program Be Creativepreneur!-Evaluation is also done by analyzing messages in e-mail, SMS, andsocial media. Through this evaluation, it will be clear how muchresponse and listeners interaction to the program BeCreativepreneurs!BudgetPrototype Production Cost Budget= Rp 265.000,00Program Production Cost Budget each episode = Rp 145.000,00Program Production Cost Budget each competition episode = Rp715.000,00Total Production Cost = Rp 3.595.000,00Estimated Income = Rp 500.000Evaluation Budget Plan = Rp 150.000,00] |
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