[ ABSTRAK
Penelitian ini berjudul "Kepercayaan Interpersonal Terhadap Konsumen DalamPembelian Melalui Belanja Online di Indonesia" yang membahas tentang bagaimanaresponden bertindak dan membangun kepercayaan atas pembelian dalam lingkunganonline. Karena teknologi sekarang meningkat dan memberikan cara yang paling mudahbagi pengguna dalam melakukan belanja online, tujuan dari penelitian ini adalah untukmenentukan faktor-faktor yang mempengaruhi konsumen untuk berbelanja secara online,saat berbelanja di internet memiliki banyak ketidakpastian karena pembeli dan penjualtidak memiliki interaksi fisik atau keterlibatan. Terdapat risiko yang mungkin, yang dapatmempengaruhi kepercayaan dalam platform belanja online.
ABSTRACT This research titled ?Interpersonal Trust among Consumers In Purchasing ThroughOnline Shopping in Indonesia? discuss about how respondents act and build trust uponpurchasing in online environment. As now technology improving and provides the easiestway for users in doing online shopping. The purpose of this study is to determine whatfactors influence consumers to shop online, while shopping on the internet has a lot ofuncertainties since buyer and seller have no physical interaction or engagement. There isa possible risk, which may affect trust within the online shopping platform. Aquestionnaire will be used in Indonesia with two hundred samples and will be spread outvia email and online to the respondents.;This research titled ?Interpersonal Trust among Consumers In Purchasing ThroughOnline Shopping in Indonesia? discuss about how respondents act and build trust uponpurchasing in online environment. As now technology improving and provides the easiestway for users in doing online shopping. The purpose of this study is to determine whatfactors influence consumers to shop online, while shopping on the internet has a lot ofuncertainties since buyer and seller have no physical interaction or engagement. There isa possible risk, which may affect trust within the online shopping platform. Aquestionnaire will be used in Indonesia with two hundred samples and will be spread outvia email and online to the respondents., This research titled “Interpersonal Trust among Consumers In Purchasing ThroughOnline Shopping in Indonesia” discuss about how respondents act and build trust uponpurchasing in online environment. As now technology improving and provides the easiestway for users in doing online shopping. The purpose of this study is to determine whatfactors influence consumers to shop online, while shopping on the internet has a lot ofuncertainties since buyer and seller have no physical interaction or engagement. There isa possible risk, which may affect trust within the online shopping platform. Aquestionnaire will be used in Indonesia with two hundred samples and will be spread outvia email and online to the respondents.] |
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