Marketing strategy: a decision-focused approach
by Orville C. walker, Jr. and John W. Mullins (McGraw-Hill, 2014)
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| Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing?s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P?s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition. |
| No. Panggil : | 658.802 WAL m |
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| Penerbitan : | New York: McGraw-Hill, 2014 |
| Sumber Pengatalogan: | LibUI eng rda |
| ISBN: | 9781259010903 |
| Tipe Konten: | text |
| Tipe Media: | unmediated |
| Tipe Carrier: | volume |
| Edisi: | Eighth edition |
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| Deskripsi Fisik: | xvi, 368 pages : illustration ; 26 cm |
| Lembaga Pemilik: | Universitas Indonesia |
| Lokasi: | Perpustakaan UI, Lantai 2 |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| 658.802 WAL m | 01-15-07572 | TERSEDIA |
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| Tidak ada ulasan pada koleksi ini: 20417871 |
