Full Description
| Language Code | eng |
| Edition | Thirteenth edition, International edition |
| Place | Boston |
| Cataloguing Source | LibUI ind rda |
| Content Type | text (rdacontent) |
| Media Type | unmediated (rdamedia) |
| Carrier Type | volume (rdacarrier) |
| Physical Description | 743 pages. : illustration. ; 28 cm |
| Holding Institution | Universitas Indonesia |
| Location | Perpustakaan UI, Lantai 2 |
- Availability
- Digital Files: 0
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- Abstract
| Call Number | Barcode Number | Availability |
|---|---|---|
| 658.802 KER s | C1.01-15-08001 | Tgl Kembali:2017-11-10 |
| No review available for this collection: 20418155 |
Abstract
This book balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they've learned.