Strategic marketing problems : cases and comments
by Roger A. Kerin , Robert A. Peterson (Pearson, 2013)
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| This book balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they've learned. |
| No. Panggil : | 658.802 KER s |
| Entri utama-Nama orang : | |
| Entri tambahan-Nama orang : | |
| Subjek : | |
| Penerbitan : | Boston: Pearson, 2013 |
| Sumber Pengatalogan: | LibUI ind rda |
| ISBN: | 9780273768944 |
| Tipe Konten: | text |
| Tipe Media: | unmediated |
| Tipe Carrier: | volume |
| Edisi: | Thirteenth edition, International edition |
| Catatan Seri: | |
| Catatan Umum: | Includes bibliographical references and index |
| Catatan Versi Asli: | |
| Deskripsi Fisik: | 743 pages. : illustration. ; 28 cm |
| Lembaga Pemilik: | Universitas Indonesia |
| Lokasi: | Perpustakaan UI, Lantai 2 |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| 658.802 KER s | 01-15-08001 | Tgl Kembali:2017-11-10 |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20418155 |
