Services marketing : integrating customer focus across the firm
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler (McGraw-Hill, 2013)
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Services Marketing recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. |
No. Panggil : | 658.8 ZEI s |
Entri utama-Nama orang : | |
Entri tambahan-Nama orang : | |
Subjek : | |
Penerbitan : | New York: McGraw-Hill, 2013 |
Sumber Pengatalogan: | LibUI ind rda |
ISBN: | 9780071086967 |
Tipe Konten: | text |
Tipe Media: | unmediated |
Tipe Carrier: | volume |
Edisi: | Sixth edition |
Catatan Seri: | |
Catatan Umum: | Includes bibliographical references and index |
Catatan Versi Asli: | |
Deskripsi Fisik: | xxvii, 642 pages. : illustration. ; 26 cm |
Lembaga Pemilik: | Universitas Indonesia |
Lokasi: | Perpustakaan UI, Lantai 2 |
No. Panggil | No. Barkod | Ketersediaan |
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658.8 ZEI s | 01-15-08181 | TERSEDIA |
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