Strategic management of technological innovation
Melissa A. Schilling (McGraw-Hill, 2013)
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| This is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling ́ђةs approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. |
| No. Panggil : | 658.406 2 SCH s |
| Entri utama-Nama orang : | |
| Subjek : | |
| Penerbitan : | New York: McGraw-Hill, 2013 |
| Sumber Pengatalogan: | LibUI ind rda |
| ISBN: | 9780071326445 |
| Tipe Konten: | text |
| Tipe Media: | unmediated |
| Tipe Carrier: | volume |
| Edisi: | Fourth edition. International edition |
| Catatan Seri: | |
| Catatan Umum: | Includes bibliographical references and index |
| Catatan Versi Asli: | |
| Deskripsi Fisik: | xv, 314 pages. : illustration. ; 23 cm |
| Lembaga Pemilik: | Universitas indonesia |
| Lokasi: | Perpustakaan UI, Lantai 2 |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| 658.406 2 SCH s | 01-15-08168 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20419119 |
