Full Description
| Buku Teks SO |
| Call Number | |
| Title | Packaging design : successful product branding from concept to shelf |
| Author | Klimchuk, Marianne Rosner, author |
| Joint Author | Krasovec, Sandra A., author |
| Publisher | Hoboken, NJ : John Wiley & Sons, 2012 |
| Subject | Packaging -- Design Packaging -- Design Technology & engineering -- Industrial Design -- Packaging |
| Location | Perpustakaan UI, Lantai 2 |
| Concise Text |
- Availability
- Digital Files: 0
- Review
- Cover
- Abstract
| Call Number | Barcode Number | Availability |
|---|---|---|
| 658.564 KLI p | 01-15-09022 | TERSEDIA |
| No review available for this collection: 20419920 |
Abstract
Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. New chapters cover topics related to branding, business strategies, social responsibility, and sustainability. All new case studies and examples illustrate every phase of the process, making this the single most important guide for designers on how to create successful packaging designs that serve as the marketing vehicle for con.