Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick
Chaffey, Dave, 1963-;
Ellis-Chadwick, Fiona
(Pear Education, 2012)
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| "In its fifth edition, 'Digital marketing' (previously 'Internrt marketing') provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. 'Digital marketing' links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understands digital marketing in the real world." -- From the cover back. |
| No. Panggil : | 658.872 CHA d |
| Entri utama-Nama orang : | |
| Entri tambahan-Nama orang : | |
| Subjek : | |
| Penerbitan : | Harlow, England Sydney : Pear Education, 2012 |
| Sumber Pengatalogan: | |
| ISBN: | 9780273746102 |
| Tipe Konten: | |
| Tipe Media: | |
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| Edisi: | [Fifth edition] |
| Catatan Seri: | |
| Catatan Umum: | Includes bibliographical references and index |
| Catatan Versi Asli: | |
| Deskripsi Fisik: | xxix, 698 p. : ill., charts ; 27 cm. |
| Lembaga Pemilik: | Universitas Indonesia |
| Lokasi: | Perpustakaan UI, Lantai 2 |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| 658.872 CHA d | 01-15-09178 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20419965 |
