Social media law for business : a practical guide for using Facebook, Twitter, Google+, and blogs without stepping on legal land mines
Glen Gilmore (McGraw-Hill , 2015)
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| Social media is where your customers are--so it is where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earned success in the time it takes to click a mouse. Written in easy-to-understand, accessible language, this book reveals your legal rights and responsibilities in the fast-moving and ever-changing social media landscape. Learn how to: Create a social media policy for your business ; Recruit, hire, and fire through social media ; Share content without getting sued ; Blog and run contests ; Draft disclosure requirements in digital advertising "Glen Gilmore stands alone as the authority on social media law. This book should become a ready reference for business leaders and digital marketers. |
| No. Panggil : | 343.730 9 GIL s |
| Entri utama-Nama orang : | |
| Subjek : | |
| Penerbitan : | New York: McGraw-Hill , 2015 |
| Sumber Pengatalogan: | LibUI eng rda |
| ISBN: | 9780071799607 |
| Tipe Konten: | text |
| Tipe Media: | unmediated |
| Tipe Carrier: | volume |
| Edisi: | First edition |
| Catatan Seri: | |
| Catatan Umum: | Includes bibliographical references and index |
| Catatan Versi Asli: | |
| Deskripsi Fisik: | viii, 262 pages ; 23 cm |
| Lembaga Pemilik: | Universitas Indonesia |
| Lokasi: | Perpustakaan UI, Lantai 2 |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| 343.730 9 GIL s | 01-15-08732 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20420101 |
