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Social media law for business : a practical guide for using Facebook, Twitter, Google+, and blogs without stepping on legal land mines

Glen Gilmore (McGraw-Hill , 2015)

 Abstrak

Social media is where your customers are--so it is where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earned success in the time it takes to click a mouse. Written in easy-to-understand, accessible language, this book reveals your legal rights and responsibilities in the fast-moving and ever-changing social media landscape. Learn how to: Create a social media policy for your business ; Recruit, hire, and fire through social media ; Share content without getting sued ; Blog and run contests ; Draft disclosure requirements in digital advertising "Glen Gilmore stands alone as the authority on social media law. This book should become a ready reference for business leaders and digital marketers.

 Metadata

No. Panggil : 343.730 9 GIL s
Entri utama-Nama orang :
Subjek :
Penerbitan : New York: McGraw-Hill , 2015
Sumber Pengatalogan: LibUI eng rda
ISBN: 9780071799607
Tipe Konten: text
Tipe Media: unmediated
Tipe Carrier: volume
Edisi: First edition
Catatan Seri:
Catatan Umum: Includes bibliographical references and index
Catatan Versi Asli:
Deskripsi Fisik: viii, 262 pages ; 23 cm
Lembaga Pemilik: Universitas Indonesia
Lokasi: Perpustakaan UI, Lantai 2
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No. Panggil No. Barkod Ketersediaan
343.730 9 GIL s 01-15-08732 TERSEDIA
Ulasan:
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