Full Description
| Buku Teks SO |
| Call Number | |
| Title | Social media law for business : a practical guide for using Facebook, Twitter, Google+, and blogs without stepping on legal land mines |
| Author | Gilmore, Glen, author |
| Joint Author | |
| Publisher | New York: McGraw-Hill, 2015 |
| Subject | Social media--Law and legislation--United States Social media--Law and legislation United States |
| Location | Perpustakaan UI, Lantai 2 |
| Concise Text |
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| Call Number | Barcode Number | Availability |
|---|---|---|
| 343.730 9 GIL s | 01-15-08732 | TERSEDIA |
| No review available for this collection: 20420101 |
Abstract
Social media is where your customers are--so it is where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earned success in the time it takes to click a mouse. Written in easy-to-understand, accessible language, this book reveals your legal rights and responsibilities in the fast-moving and ever-changing social media landscape. Learn how to: Create a social media policy for your business ; Recruit, hire, and fire through social media ; Share content without getting sued ; Blog and run contests ; Draft disclosure requirements in digital advertising "Glen Gilmore stands alone as the authority on social media law. This book should become a ready reference for business leaders and digital marketers.