Deskripsi Lengkap
| Bahasa : | ind |
| Sumber Pengatalogan : | LibUI ind rda |
| Tipe Konten : | text (rdacontent) |
| Tipe Media : | unmediated (rdamedia); computer (rdamedia) |
| Tipe Carrier : | volume (rdacarrier); online resource (rdacarrier) |
| Deskripsi Fisik : | xi, 67 pages : illustration ; 22 cm. |
| Naskah Ringkas : | |
| Lembaga Pemilik : | Universitas Indonesia |
| Lokasi : | Perpustakaan UI, Lantai 3 |
- Ketersediaan
- File Digital: 1
- Ulasan
- Sampul
- Abstrak
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| S62030 | 14-25-50065475 | TERSEDIA |
| Tidak ada ulasan pada koleksi ini: 20421525 |
Abstrak
[ABSTRAK
Fenomena ?Korean Wave? yang dibantu oleh praktek PR pemerintah merubah persepsi khalayak akan Korea sebagai negara dan tempat wisata. Dengan pendekatan kualitatif dan paradigm constructivism, studi ini memberikan gambaran peran budaya populer Korea Selatan/ hallyu (terutama drama televisi) dalam citra negara. E-ELM menunjukkan bahwa narasi dan karakter pada drama sebagai bentuk Entertainment Education dapat membentuk citra negara Korea Selatan. Hallyu juga menghasilkan star system yang memperkuat persuasi pemerintah dalam menciptakan understanding, trust, dan favorable image.
ABSTRACT
The worldwide ?Korean Wave? phenomena fuelled by PR practices by the government has changed people?s perceptions of and intention to visit South Korea. Using qualitative approach and constructivism paradigm, the purpose of this paper is to picture the role of Korean popular culture/ hallyu (especially TV drama) in the country image. Applying E-ELM, this study found that narratives and character in TV drama, as a form of Entertainment Education, affect viewer?s drama preferences and curiosity regarding South Korea. Hallyu also creates star system, which helps government?s effort of persuading worldwide viewers to gain understanding, trust, and favorable image., The worldwide ?Korean Wave? phenomena fuelled by PR practices by the government has changed people?s perceptions of and intention to visit South Korea. Using qualitative approach and constructivism paradigm, the purpose of this paper is to picture the role of Korean popular culture/ hallyu (especially TV drama) in the country image. Applying E-ELM, this study found that narratives and character in TV drama, as a form of Entertainment Education, affect viewer?s drama preferences and curiosity regarding South Korea. Hallyu also creates star system, which helps government?s effort of persuading worldwide viewers to gain understanding, trust, and favorable image.]
Fenomena ?Korean Wave? yang dibantu oleh praktek PR pemerintah merubah persepsi khalayak akan Korea sebagai negara dan tempat wisata. Dengan pendekatan kualitatif dan paradigm constructivism, studi ini memberikan gambaran peran budaya populer Korea Selatan/ hallyu (terutama drama televisi) dalam citra negara. E-ELM menunjukkan bahwa narasi dan karakter pada drama sebagai bentuk Entertainment Education dapat membentuk citra negara Korea Selatan. Hallyu juga menghasilkan star system yang memperkuat persuasi pemerintah dalam menciptakan understanding, trust, dan favorable image.
ABSTRACT
The worldwide ?Korean Wave? phenomena fuelled by PR practices by the government has changed people?s perceptions of and intention to visit South Korea. Using qualitative approach and constructivism paradigm, the purpose of this paper is to picture the role of Korean popular culture/ hallyu (especially TV drama) in the country image. Applying E-ELM, this study found that narratives and character in TV drama, as a form of Entertainment Education, affect viewer?s drama preferences and curiosity regarding South Korea. Hallyu also creates star system, which helps government?s effort of persuading worldwide viewers to gain understanding, trust, and favorable image., The worldwide ?Korean Wave? phenomena fuelled by PR practices by the government has changed people?s perceptions of and intention to visit South Korea. Using qualitative approach and constructivism paradigm, the purpose of this paper is to picture the role of Korean popular culture/ hallyu (especially TV drama) in the country image. Applying E-ELM, this study found that narratives and character in TV drama, as a form of Entertainment Education, affect viewer?s drama preferences and curiosity regarding South Korea. Hallyu also creates star system, which helps government?s effort of persuading worldwide viewers to gain understanding, trust, and favorable image.]