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The effect of brand image, price, trust, and value on repurchase intention of Go-Jek = Pengaruh citra merek, harga, kepercayaan dan nilai terhadap niat pembelian kembali jasa Go-Jek

Ritonga, Raisa Chairisina Putri; Yeshika Alversia, supervisor; Sisdjiatmo Kusumosuwidho Widhaningrat, examiner; Niken Iwani Surya Putri, examiner (Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015)

 Abstrak

[ABSTRAK
Fokus dari penelitian ini adalah untuk mengamati faktor-faktor yang secara positif
mempengaruhi niat pembelian kembali jasa Go-Jek, dengan menganalisis faktorfaktor
seperti citra merek, harga, kepercayaan serta nilai. Dalam riset ini, data
diperoleh dengan menggunakan teknik sample convenience sampling dengan
pengguna Go-Jek yang berdomisili di area Jabodetabek sebagai sampelnya.
Penelitian ini menunjukkan bahwa harga berpengaruh terhadap niat pembelian
kembali, harga berpengaruh positif terhadap nilai, harga berpengaruh positif
terhadap niat pembelian kembali dimediasi oleh nilai, kepercayaan berpengaruh
positif terhadap nilai, kepercayaan berpengaruh positif terhadap niat pembelian
kembali dimediasi oleh nilai, dan nilai berpengaruh positif terhadap niat
pembelian kembali. Sementara itu, citra merek tidak berpengaruh terhadap harga,
kepercayaan, nilai dan niat pembelian kembali terhadap Go-Jek. Temuan di dalam
penelitian ini diharapkan akan bermanfaat untuk penelitian-penelitian berikutnya
yang membahas topik ini dan juga menguntungkan bagi perusahaan Go-Jek untuk
menilai faktor-faktor yang mungkin mempengaruhi niat pembelian kembali
terhadap layanan Go-Jek.
ABSTRACT
This focus of this research is to observe the factors that positively influences
repurchase intention on Go-Jek by examining several factors namely brand image,
price, trust, and value. Convenience sampling was used and the samples are Go-
Jek users that reside in Jabodetabek area. This research shows that price positively
influences repurchase intention, price positively influences value, price positively
influences repurchase intention mediated by value, trust positively influences
value, trust positively influences repurchase intention mediated by value, and
value positively influences repurchase intention. Meanwhile brand image does not
have any influence toward price, trust, value, and repurchase intention of Go-Jek.
The findings in this research are beneficial for further research regarding this topic
and also benefit for Go-Jek company to assess factors that might influence
consumers? repurchase intention toward their services., This focus of this research is to observe the factors that positively influences
repurchase intention on Go-Jek by examining several factors namely brand image,
price, trust, and value. Convenience sampling was used and the samples are Go-
Jek users that reside in Jabodetabek area. This research shows that price positively
influences repurchase intention, price positively influences value, price positively
influences repurchase intention mediated by value, trust positively influences
value, trust positively influences repurchase intention mediated by value, and
value positively influences repurchase intention. Meanwhile brand image does not
have any influence toward price, trust, value, and repurchase intention of Go-Jek.
The findings in this research are beneficial for further research regarding this topic
and also benefit for Go-Jek company to assess factors that might influence
consumers’ repurchase intention toward their services.]

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 Metadata

No. Panggil : S62270
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Entri tambahan-Nama badan :
Subjek :
Penerbitan : [Place of publication not identified]: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
Program Studi :
Bahasa : eng
Sumber Pengatalogan : LibUI eng rda
Tipe Konten : text
Tipe Media : unmediated ; computer
Tipe Carrier : volume ; online resource
Deskripsi Fisik : xvi, 74 pages : Illustration ; 30 cm + Appendix
Naskah Ringkas :
Lembaga Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, Lantai 3
  • Ketersediaan
  • Ulasan
No. Panggil No. Barkod Ketersediaan
S62270 14-17-291547463 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20421573