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Analisa situasi dan rekomendasi dari hennes and mauritz dan abercrombie and fitch = Situational analysis and recommendation of hennes and mauritz versus abercrombie and fitch

Audy Sanjaya; Isfandiary Djafaar, supervisor (Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016)

 Abstrak

[ ABSTRAK
Fokus dari skripsi ini adalah untuk membandingkan Hennes&Mauritz and
Abercrombie&Fitch performa retail di dalam industry fesien yang cepat ini. Tujuan
dari pembelaran ini adalah untuk mengerti strategi perusahaan dan bagaimana
Hennes&Mauritz and Abercrombie&Fitch bertahan di era sekarang. Setalah
mengetahui ini, pembaca akan dapat mengetahui perubahan apa yang harus
dilakukan untuk meningkatkan kualiatas strategi untuk retail dalam dunia fesien
yang cepat ini. Penelitian dilakukan dengan interpretasi kualitatif. Data
dikumpulkan melalui wawancara yang mendalam.
ABSTRACT The focus of this study is to compare Hennes&Mauritz and Abercrombie&Fitch
retail performance in the fast fashion industry. The purpose of this study is to
understand company?s strategy and how both of Hennes&Mauritz and
Abercrombie&Fitch survive in this new era. Knowing this will allow reader to
identify changes should be made to improve retail strategy in the fast fashion trend.
This research is qualitative descriptive interpretive. The data were collected by
means of deep interview.;The focus of this study is to compare Hennes&Mauritz and Abercrombie&Fitch
retail performance in the fast fashion industry. The purpose of this study is to
understand company?s strategy and how both of Hennes&Mauritz and
Abercrombie&Fitch survive in this new era. Knowing this will allow reader to
identify changes should be made to improve retail strategy in the fast fashion trend.
This research is qualitative descriptive interpretive. The data were collected by
means of deep interview.;The focus of this study is to compare Hennes&Mauritz and Abercrombie&Fitch
retail performance in the fast fashion industry. The purpose of this study is to
understand company?s strategy and how both of Hennes&Mauritz and
Abercrombie&Fitch survive in this new era. Knowing this will allow reader to
identify changes should be made to improve retail strategy in the fast fashion trend.
This research is qualitative descriptive interpretive. The data were collected by
means of deep interview.;The focus of this study is to compare Hennes&Mauritz and Abercrombie&Fitch
retail performance in the fast fashion industry. The purpose of this study is to
understand company?s strategy and how both of Hennes&Mauritz and
Abercrombie&Fitch survive in this new era. Knowing this will allow reader to
identify changes should be made to improve retail strategy in the fast fashion trend.
This research is qualitative descriptive interpretive. The data were collected by
means of deep interview.;The focus of this study is to compare Hennes&Mauritz and Abercrombie&Fitch
retail performance in the fast fashion industry. The purpose of this study is to
understand company?s strategy and how both of Hennes&Mauritz and
Abercrombie&Fitch survive in this new era. Knowing this will allow reader to
identify changes should be made to improve retail strategy in the fast fashion trend.
This research is qualitative descriptive interpretive. The data were collected by
means of deep interview.;The focus of this study is to compare Hennes&Mauritz and Abercrombie&Fitch
retail performance in the fast fashion industry. The purpose of this study is to
understand company’s strategy and how both of Hennes&Mauritz and
Abercrombie&Fitch survive in this new era. Knowing this will allow reader to
identify changes should be made to improve retail strategy in the fast fashion trend.
This research is qualitative descriptive interpretive. The data were collected by
means of deep interview., The focus of this study is to compare Hennes&Mauritz and Abercrombie&Fitch
retail performance in the fast fashion industry. The purpose of this study is to
understand company’s strategy and how both of Hennes&Mauritz and
Abercrombie&Fitch survive in this new era. Knowing this will allow reader to
identify changes should be made to improve retail strategy in the fast fashion trend.
This research is qualitative descriptive interpretive. The data were collected by
means of deep interview.]

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No. Panggil : S-Pdf
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Entri tambahan-Nama badan :
Subjek :
Penerbitan : Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
Program Studi :
Bahasa : Eng
Sumber Pengatalogan : LibUI eng rda
Tipe Konten : text
Tipe Media : unmediated ; computer
Tipe Carrier : volume ; online resource
Deskripsi Fisik : ix, 24 pages : illustration ; 28 cm.
Naskah Ringkas :
Lembaga Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, Lantai 3
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No. Panggil No. Barkod Ketersediaan
S-Pdf 14-17-372466850 TERSEDIA
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Tidak ada ulasan pada koleksi ini: 20421717